By Leyla Acaroglu
ACTIVATING THE CIRCULAR ECONOMY
Every time we purchase something, we are essentially voting for the kinds of things we want in the world. It’s through our purchase preferences, as individuals, as governments and as organizations, that we can encourage or discourage industries, services and products based on what we want to see continue. This is where there is great opportunity for change, as many of the products and services that fill our economy today have huge impacts on the planet, offer up many inequities along the supply chain and are designed to break.
We already have so much of the knowledge on what needs to be done to change this status quo. Scientists in the fields of life cycle assessment, environmental impact assessment, systems dynamics and consequential impact assessment have been knowledge building for years, contributing to the rising shift toward a circular economy movement. A change in the way we design and deliver everything.
Thanks to all this work, we now have a much stronger understanding of the potential negative outcomes of our actions before we even take them, and we can avoid unintended consequences if we approach problem solving through systems and life cycle thinking.
Gaining this foresight allows us to integrate sustainability into design products and across business models, policies and services. What we need right now is the normalization and integration of these approaches into the things that make up our economy. We have an incredible opportunity right now to catalyze this change, and this requires pioneering leadership from governments and CEOs, as well as the creative thinkers who can help shift the status quo.
We can speed up the change by offering up new ideas, incentivizing producers to approach product design differently and encouraging policymakers to change the dominant linear system. We can amplify sustainable design approaches and life cycle assessment in order to help green supply chains and find unique ways of shifting the status quo on hyper-consumerism through the implementation of product service system models.
Small choices, replicated many times, contribute to big impacts. This applies to all of our choices. Our world is made up of individuals operating as a collective whole. Through systems thinking, we understand the macro and the micro, the parts and the wholes. This thinking helps us gain a deeper understanding of our impacts and the power of influence that we all possess.
Many of the ecological impacts, the externalities that we see in the economy, have come about as a result of supply chain relationships — not just the end of life destination where things end up. Yet, much of our investment and activation is around waste management, rather than on designing out waste from the start.
Recently I released a new handbook called Design Systems Change where I lay out the opportunities for activating our own agency to effect positive change. In the past I have written Circular Systems Design and the Disruptive Design Method Handbooks, all designed to support people in the transition to a circular, regenerative and sustainable economy by design. In thinking deeply about these issues for many years, I have come up with a new proposition, one where the interaction of new value propositions is prioritized in the decision making process.
Integrating value into the circular economy From the Design Systems Change Handbook
Designing Change
We should (and can) be designing products, services and systems that embed the avoidance of waste through their design, instead of designing things with no regard for their consequences and then trying to design services to deal with the waste and impacts they’ll cause.
We need to move rapidly to a post disposable society. The circular economy is helping to make this happen, influencing shifts in the finance sector and in the design of products and services we all rely on. Big players in industry and government are pioneering product-system services that will help to move us away from single-use products and systems to closed loop ones.
I hope and predict that within 5 years, the pioneering companies at the forefront of this shift will have transitioned away from single-use products toward more integrated closed-loop systems that maintain and increase value throughout the system and are designed to dramatically reduce the environmental and social burden that disposability results in.
Not only is this good for the planet, but also it makes good business sense. In an increasingly resource-constrained environment, we have to find ways of reducing supply chain costs, and there are many creative ways to do this while benefiting the planet.
The opportunities are on the horizon — we just need more activated minds willing to pioneer capturing them. In order to support people in pioneering this transition, I developed the Disruptive Design Method as a scaffolding support tool that guides decision makers through the process of understanding a complex problem, exploring the systems dynamics and then building creative interventions to design positive change.
Embracing Change
Think for a moment of all the ways change occurs in our day-to-day lives. We change our addresses, our music tastes, locations, underwear, ideas, partners, schools, nationalities, cars, governments, jobs, clothes, perspectives, money, the subject... and our minds. We change and reinvent ourselves constantly. We change the world around us and ultimately, we change the planet through the things that we choose to do, and perhaps more importantly, the things that we choose not to do.
Many of these changes are brought about somewhat organically, even unconsciously, with life events and individual circumstances dictating many of the changes that we make. This approach is no longer enough.
Conscious observers everywhere are noticing that an individualistic approach to change has dangerous consequences. We see the evidence of this culminating in the major issues at the forefront of global conversations: climate change, renewable energy, refugee crises, to name just a few.
So how do you go about it when you want to intentionally, proactively affect change? How does that differ from our natural evolution… and where do you even begin in a change making practice?
Change is everywhere - and always has been
In 500 BC, the Greek philosopher Heraclitus proposed that “the only constant in life is change,” that “stability is an illusion,” and, in his opinion, “there is a constant universal flux.” If, as Heraclitus says, change is constant, then it is also chaotic – “an inescapable paradox, yet a beautiful necessity, critical to all life.”
We are all changing constantly, and the world is changing around, and with, us. The word change means to ‘make’ or to ‘become different,’ no matter if we’re talking about objects, people, or the natural world. Change encompasses all these, although they develop at varying speeds, be it constant, progressive, static, fast or slow.
Failure Happens… and It’s a Good Thing!
At the UnSchool, we approach making change as a state of being. We believe that being change-centric is a way of defining an agenda, the objective, and outcome to effect positive social change in and through the things that we do.
This change-centric approach is a cultivated one, in which you have to work at wanting to make change. It’s not always easy; making change can definitely hurt sometimes and often requires some measure of failure along the way. How would we have evolved as a species, had we not experienced millions of years of failure and accidents?
Failing hard and fast early on creates better, stronger results later. In saying this, it should also be noted that change is also one of the easiest things to make happen... if you have the right tools and resources, which you will receive when you engage in our classes, programs and content.
Systems at Play in Change Making
Everything is interconnected, so if we want to make change, we have to know how to understand those dynamics as a whole system and as parts of a whole system. When we look at the world through a change-centric lens, we first need to figure out if it’s structural or individual – is it personal or social forces that influence change?
Social practice theory suggests that our agency for change lies in the influencers of social conditions. Anthony Giddens, one of the most prominent modern sociologists, proposed the theory of structuration. This theory explores the duality of structure where we continually make, and remake, ‘normal society’ through our routine actions and practices.
Giddens suggests that social constructs influence the individual to a degree that choice is empowered by the practice, rather than the individual. Basically, we are influenced by social forces as well as personal choice-making. Behaviors are habits perpetuated through routine, which are either decided on consciously, or are subtly influenced by society at large.
It boils down to this: in order to make change, one needs to consider the personal, social, and political systems at play and seek to intervene at different points.
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JUNE 1ST-30TH, 2020
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