Now Published! Design Systems Change Handbook + Excerpt: Speed of Change

Today’s the big day! We have been working extra hard to get it ready to release (Covid-19 and all!). The new handbook by Leyla Acaroglu, Design Systems Change is ready to transfer creative provocations, reflective activities and fascinating knowledge on design, systems and change directly from its digital pages to your brain!

Accidentally released just in time for a unprecedented change in our entire world, Discover how to activate change plus build the knowledge and resilience needed in these constantly-changing times by downloading the e-book here.

 
unschool of disruptive design handbook
 

Over the last three weeks, we have been sharing fascinating excerpts from the new handbook that you can read here, here and here. In this week’s journal, we wrap up our series of sneak peeks by sharing another brain-activating excerpt from the final section on Change, all about the cognitive impacts that the speed of change has, taking a hyper-focus on climate change.

The world has changed rapidly over the last week, and many people around the world are now dealing with this extremely fast state of change. With this week’s excerpt being all about the way that the speed of change affects us, hopefully it will offer some food for thought during these reflective and challenging times.


Excerpt from Design Systems Change, By Leyla Acaroglu

SPEED OF CHANGE 

Things that accumulate slowly over time make it hard to tell what is happening until there is a really obvious tipping point, like when you leave something in your fridge for too long and mold slowly grows —  first you can hardly see the tiny blue spores colonizing last Sunday’s dinner, but then suddenly it’s a full-on mold infestation, and it almost always seems to have appeared out of nowhere. 

The rate of change affects our ability to see and comprehend it. 

Slow-moving change is a beautiful thing in nature. Leaves turn golden and fall to the ground, we grow old somewhat slowly, hair graying overtime, skin wrinkling at a much slower rate than a dehydrating zucchini in your fridge. But the incremental changes in our atmosphere, the daily contributions of carbon and other gasses like methane back into the open space between the soil and the sun, for example, this slow seemingly invisible version of change is a significant challenge for us to comprehend, as it makes it very hard for people to accept the impending reality that the planet is warming as a result of our actions. 

Incremental changes, over time, have significant accumulated impacts, unless there is a mitigating factor that alleviates the increase (a balancing feedback loop). When you are boiling water on the stove with the lid on, it starts off all calm and then suddenly the heat generated turns into steam-filled bubbles which want to escape, and as they get pushed to the surface steam accumulates inside the small space between the water the lid, and suddenly, all that trapped steam energy escapes in the form of a rattling lid and spurting hot water. The cumulative outcome of slow change is hard to see until the pot is actually spitting the water all over the place as you attempt to calm the storm inside it.  

Most of us are oblivious to the way the planet regulates temperatures through complex interconnected systems, from the ocean currents, carbon cycle to the seasons and wind systems. The relationship between these is where the perfect living conditions for life have come into being, we have lived in a relatively stable climatic period of 10,000 years called the Holocene. 

Yet subtle shifts in the natural systems that regulate the temperature over time has starting to jeopardize the fragile space between the Earth and the Atmosphere. We feel like we live on a stable planet, one in which days tick by and not much changes, except for the leaves during autumn and the politicians in government every few years. But actually, we live in complete chaos. The systems around us are constantly changing, many of them through the interaction with our human-created interventions, we just don’t have the time-perception to see it in real time. 

We are living in the equivalent of that pot of water right before the moment of boiling, and the person responsible for watching it has walked away. The climate crisis is a result of millions of micro actions by industry, individuals and governments, a multi pronged attack of sorts as greenhouse gas emissions are not just from the burning of fossil fuels (although this is quite a lot) but also from gasses such as methane and hydrofluorocarbons which are released as a result of many different activities embedded in the economy and all aspects of our daily lives. 

In some situations, it’s easier to see how actions lead to reactions. For example, we have a fight with a loved one and the emotional fallout is usually immediate. We can see how small things, like regularly spending too much money, or ignoring an illness for too long, or trash building up in the kitchen bin, quickly accumulate into larger problems that require us to take action to alleviate the issues. You need to say sorry, go to the doctor or take the trash out. Unless something is done to change the accumulating situation, then you will find yourself in a sad, sick or smelly mess. Yet many of the accumulated impacts of our actions when it comes to contributing to climate change, for example, are well beyond the scope of our immediate perception. We don’t see any of the released gasses accumulating, this is the danger of hard to see change.

If you say, chipped away at your savings bit-by-bit, it may not look that bad day by day, but soon you will have nothing left. Every action has an impact by either adding to or taking away from something else. In a closed system like Planet Earth, this means all our incremental changes accumulate and eventually create a tipping point of change. That change can be ‘good’ or ‘bad’; this just depends on what your perspective on things are and what the consequential outcomes will be. For example, when your government has elections, depending on who is elected and what they stand for, some people are elated by the change in government whereas others are in despair. This one change generates polar opposite emotional states. But no matter what political position you take, accumulated gases in the atmosphere are being trapped and generating a locked-in effect that prevents heat from escaping the Earth’s atmosphere, and unless we dramatically reverse the release of these gases, by changing the way our societies and economy is designed, the resulting heat will continue to push back against the system that regulates the weather and thus create flow on effects that none of us want to have to deal with. 

It can’t be a toss up between the economy and the planet. There is no economic activity without natural resources, and there is no human life (or any other life, for that matter) unless we have complex interconnected systems working to create the base materials that enable life to flourish, like water, oxygen and food. There is an old saying that I am reminded off regularly; it’s a bit hippy but remains true: “There are no jobs on a dead planet.” 

The economy is still largely run on oil, but not just through the stuff that’s burnt to keep the lights on or the transport sector moving. The design of our houses and cities operate as concrete heat traps, this creates an increased reliance on energy intensive products like Air Conditioners. Around 10% of global energy use is currently dedicated to keeping interior space temperature controlled. In Japan, after the tsunami hit and took out the Fukushima Nuclear reactor, the power supply to Tokyo, the second most populated city in the world, was sketchy. As life started to resume there needed to be drastic energy saving measures, so workplaces implemented dress code changes (even Hawaiian shirt days) to encourage casual dress as a way of decreasing the amount of AC needed to keep workers comfortable and productive. The culture in Japan is to wear full suits, even in smelting summer temperatures, thus requiring higher amounts of AC to be used in offices. The International Energy Agency predicts that by 2050 over 5.6 billion AC’s will be in use, that’s up from the 1.6 billion used in 2018. Currently, Japan, the US and Korea are the most AC obsessed nations in the world, but the predictions are that China and India, with a combined population of 2.8 billion people, will contribute to a global spike in energy needs for powering AC units. Of course, one of the main drivers for the need to increase AC use is climate change. 

This is a dynamic relationship between what we do and what then happens to us. Hurricanes get their energy from warmer sea temperatures. They grow stronger with all the extra moisture in the air, and then they wreak havoc on the humans who unwittingly helped create the conditions for them to grow by pumping CO2 into the atmosphere via constantly running air conditioning units to stay comfortable in poorly designed houses. It’s a vicious feedback loop whereby the things that we design to cure one problem create the conditions for a bigger problem to occur. 

House design plays a big part in the need for AC. Insulation, eaves over windows and location-specific construction materials and techniques can dramatically reduce the need for AC, but instead, all over the world, we now have these shoddy pre-designed fabricated, un-insulated, eave-less heat-boxes being built alongside giant glass and metal skyscrapers, all of which attract and store heat. It’s called the “urban heat island effect”, when so much concrete and heat-absorbing surfaces, like black paved roads, suck in and store heat during the day and then pump it back out at night, increasing the temperature by several degrees. In Los Angeles, where the city is designed around cars and thus has a huge amount of land dedicated to black roads, in a creative attempt to address this, roads have been painted white as a way of reducing this effect. 

Sadly, as more tragic weather related events, triggered by a changing climate, such as hurricanes and Tsunamis, when they hit a city they increase the gross domestic product (GDP) of the nation it affects as all the damaged goods need to be replaced, increasing consumption. New air conditioners purchased, new cars and TVs, clothes, sofas, mattresses and kitchen utensils, people will go out and buy all the everyday things they need to live their lives. Emergency services will truck in bottled water and bulk amounts of food. People will go into debt to get their basic needs met. All of the recovery actions from tragedy will look good on the balance sheets of the nations affected, reinforcing just how broken our systems of economic measurement and incentives are. 

Added to this all is that the inefficiencies of our current energy production systems is staggeringly bad. The old-school way of getting power to customers has been to burn energy-dense things found under the ground like coal, natural gas or crude oil. They are burned to heat water to make steam to drive turbines, which then creates energy that has to be transported to the end-user along wires. Thanks to the laws of thermodynamics, about two thirds of the energy embedded in the raw materials make it into the grid system in the form of electricity, and then another 5% of that is lost in the transmission down the line. Then there’s waste energy at the home, and the impact of power lines falling and creating fires, of which many towns in rural California now have regular intentional blackouts to decrease the risk of wildfires starting, forcing a move to small-scale, decentralized solar grids. One of my favorite facts about the inefficiencies of current energy generation is that old power stations cant be turned off or slowed down; they have to keep running no matter what the demand is. And since we have peak energy demand points, like when the office day starts, or everyone gets home and turns on their TV’s at the same time, energy companies have to run their systems at a high rate to accommodate this peak demand. Which means overnight when less energy is used, in some cases partnerships are set up with other types of energy providers to make better use of this wasted energy — like a coal power plant selling cheap energy to a hydroelectric plant so that it uses the night energy to pump water back up to the top of the dam so it can be released during the day.  

Herein lies the issue with incremental and invisible changes: they are often so hard to make visible that denying them is easier than acknowledging their reality and they happen so slowly that we all become habituated to them. Just like any cycle of addiction, noticing and then admitting you have a problem is often the hardest part. 

Slow changes just end up becoming normal.  

Like how each year the summers get hotter and drier, or the hurricanes come more frequently or with more intensity. First they are isolated incidents, with enough time in between them to forget about the last one when the new catastrophic event happens. This slow normalization process conditions us to accept the new operating environment, so by the time the events are more frequent, they are now a normal part of life, dulling us from the urgency that is needed to pull back the domino effect of a changing climate. 

design systems change handbook acaroglu

It is now even more normal that we hear how each year was is the hottest and driest on record, weirder winters with less rain or much more than normal, earlier springs, freakier storms, more intense and regular wildfires. This is change in action. Sure there are many factors contributing to these changes, but the climate is one thing we have been measuring long enough to know categorically that the system is messed up somehow and that we should get our global act together to stop our shared house from burning down, flooding or being blown away. 

One of the main issues embedded in these changes is that often, extreme weather events don’t offer a clear and direct correlation between cause and effect. There is a big delay in the system from turning on your AC to a freak wildfire. Change is often not related in time, so the ability to connect the dots become more removed. The reality is that these big events are often a chaotic manifestation of a million different types of human interventions to natural systems that culminate in an array of impacts that have significant consequences for human livability. 

Thus, proving that the changes in climate are singularly linked to XYZ actions is difficult — like the increasing impact of server use on energy demand as a result of all the new data hungry “internet of things” gadgets in so many peoples homes. Or the collective impact of meat consumption of an industry that moved from pasture-fed to grain-fed, factory-farmed livestock. 

The consequential impacts from all our actions are resulting in the impacts that slowly add up to the mess we are in. And now, the rate of change is being accelerated, so the system is reinforcing itself. 

Design Systems Change excerpt: The Mushroom Model

Just one week until we launch Leyla’s newest handbook, Design Systems Change! We’re really excited about this release as we know that our community of creative changemakers are super motivated to activate their agency to help change the world in incredible ways — but just as with any skill, we all need some motivation and tools to help figure out exactly what to do!  

The drive to be involved in change, whether in your personal or professional life, starts by discovering how to develop your personal agency, identifying the sphere of influence you uniquely hold and then actioning your creative potential to participate in positive change. Sustainability is about finding ways of harmonizing the social, economic and environmental impact of the things we do, and the core content of this new handbook presents provocations and concepts that support you in gaining the knowledge and tools to participate in designing a sustainable and circular future. This is the fifth in Leyla’s series on how to make positive impactful change, and it offers a practical roadmap for activating a career as a creative changemaker. 

In this week's journal, we continue with sharing excerpts from the handbook (to be released on March 16th). From the Systems section, we explore the concept of the Mushroom Model, an adaptation of the Iceberg Model. If you are into or new to systems thinking, then this is one of the best ways to start to think in dynamic, complex systems! If you’ve missed the past few weeks of the journal, check out other excerpts here and here!


Excerpt from Design Systems Change, By Leyla Acaroglu

The Mushroom Model

The Iceberg Model is a classic systems thinking tool that shows how the most obvious part of the system, the tip of the iceberg, is held up by the non-obvious weight of the iceberg that is hidden under the waterline. The tip represents the events that occur around us, and right under the water, we have the patterns of behavior, then the systems structures, and finally the mental models. Moving from just seeing the events to understanding and challenging the mental models that reinforce the rest of the structure is one of the goals of a systems thinker. 

 
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In exploring the dynamic systems that allow nature to do her magic, I came to understand this concept as “emergence”, whereby the obvious parts of the system that we see with ease are deeply connected to complex elements that came together to enable the obvious thing to occur. 

So for example, take a common field mushroom. If you have ever stumbled across one, you will see the delightful little cap and stem sticking out of a bit of soil, often right after the rain has come. The conditions that enable a mushroom to form have to be just right, but the mushroom is far from an isolated element. It is connected to a highly complex underground network, a giant living organism called mycelium, and it runs its long thin fungal networks all through the Earth, supporting the vitality of the ecosystem of which it is a part and allowing for mushrooms to pop up in many locations, in over 1.5 million varieties.  

Just like the iceberg, much of what is sustaining a forest is not visible to us. We see a mushroom, but not the complex web of mycelium that operates like a neural network connecting all the trees and plants deep within the soil. Mycelium runs throughout the Earth, operating like an internet for trees. They work together symbiotically by sharing resources, through a mycorrhizal association whereby they connect at the root level. The fungus works to decay organic materials around it, allowing it to distribute nutrients to the other plants it’s connected to in exchange for things it can’t create. The mushroom you see popping up is only the emergent outcome of the systems needed to continue itself by forming a fruiting body that will propel millions of spores out into the world so that the mycelium can continue preforming its role within the system. 

Fungi, in all their diversity, including the everyday mushrooms that we eat, are the original recyclers of nature. Their main role in an ecosystem is to support the decay of organic material so that it can be broken down into the building blocks that help new life emerge. Through this process, they themselves are born, creating spores inside the gills of the mushroom head to enable them to replicate the process of seeding new mycelium so the cycle of decay and life continues. 

A mushroom is thus an emergent property of the complex hidden system of mycelium. The crown of the mushroom is the obvious outcome that we each see (the tip of the iceberg), while the gills and spores are the slightly less obvious patterns that help the system replicate itself. The stem represents the structures that hold it up, but underground is where the mycelium runs deep, representing the complex mental models or mindsets that connect all the underlying systems that sustain it all. 

I thus redesigned the iceberg model to show the interconnected relationships that reinforce the systems around us through the metaphor of the way that the mushroom/mycelium system enables ecosystems to communicate, share resources and flourish. 

 
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Take a moment to think about other emergent things that are just the tip of the iceberg and what structures are hidden from your everyday view. This type of practice of considering hidden systems is a powerful tool in enabling you to effect change. 


Next week, we will share an excerpt from the final section on Change, and the handbook will be available for purchase online here >


If you want to dive into systems change for the circular economy, then apply to join one of our 2020 programs here >


Design — It’s not what you think it is | Design Systems Change Handbook Preview

In case you missed it in last week’s journal article, we are gearing up for the exciting launch of a new handbook by Leyla that will be released on March 16, 2020, called Design Systems Change! This is the fifth in her series of handbooks she’s written about making change, with other series titles being: Make Change: A Handbook for Creative Rebels and Change Agents, Tips & Tricks to Facilitating Change, Disruptive Design: A Method for Activating Positive Social Change by Design, Circular Systems Design: A Toolkit for the Circular Economy, and now the fifth one in the series, Design Systems Change: How to activate your career as a creative changemaker and help design a regenerative, circular future.

leyla acaroglu handbooks unschool

This newest handbook, Design Systems Change, includes an in-depth exploration of agency-building tools for activating a life and career of creative changemaking. Packed with new insights and ideas on how to expand your sphere of influence and contribute to the transition to a circular, regenerative future, by design, this handbook is also a workbook, complete with over 30 interactive reflections and actions to help expand your capacity to make positive change. 

Leading up to its launch on March 16th, we are sharing excerpts from the handbook from each of the three main sections Design, Systems and Change. This week, we take a peek at the power of design in creating a circular, regenerative future and dive into what design is not. If you want to be one of the first to read the full 190+ pages, then you can preorder it here, and it will be sent to your inbox in a digital format as soon as it's launched! 

leyla acaroglu design system change unschool

Expert from Design Systems Change, By Leyla Acaroglu

Design — It’s not what you think it is

Design is one of the most powerful and pervasive influencers of our lives. It is everywhere, from the bureaucratic processes that drive us all mad (often ad hoc and reductive design), through to the beautiful user experience of our treasured devices (often addictive and intentionally designed to steal your eyeballs away from other things). 

There are the pain-in-the-ass-designs, like call centers that are intentionally designed to make you hang up before you can voice your complaint, stores that usher you past expensive items in your search for the basics like bread so you buy more, or my personal pet peeve: the airport security line that requires all humans to momentarily become a cow as they are herded through a maze of control. Cities, buildings, products, services, bus routes, election processes — everything that we humans created has been designed by someone or a group of people. 

As a powerful social scriptor, design gives narrative; how you move around a city or the rules you obey or disregard, for instance, design influences your mind to create actions and form opinions. Our mind is activated in conscious and covert ways by visual signs and physical forms, wayfinding devices, restrictions, symbols and aesthetics. 

From the moment we are born, to the day we depart this Earth, our lives are profoundly influenced by the designed world. And, despite the hugely influential far-reaching impact of design as a profession and a socially forming process, for some reason, as a society, we seem to succumb to reducing design down to the basics of aesthetics and function, rather than what it is really doing — influencing and forming the entire world as we know it. 

Perhaps it’s through this mystique that it helps to perpetuate the systems of unsustainability that design enables in our extraction-based economy? 

One of the things I think about a lot is the relationship between design and the social structures that also influence us all immensely. After all, we are social animals, and humans attribute their success to collaboration and the social connections we form. 

Sure, we are riddled with biases and are as equally un-cooperative as we are collaborative, but we also look after our young intensely and form strong social bonds and smile when others smile at us, we work towards effectively getting along. We speak shared languages and operate under social expectations that condition us to behave in socially-beneficial ways and to value things in culturally appropriate ways. Objects and symbols are central to the forming of our cultures and interpreting the physical world we inhabit. 

Designers in all their types and roles – industrial designers, fashion designers, furniture designers, architects, landscape architects, interior designers, user experience designers, service designers, graphic designers, even engineers – all work to create the services, products and processes that the world engages with. Why? Because people have needs that are met through the creation of things. Designers are thus charged with the task of converting these needs into things that meet them and doing it in unique and novel ways that beat the competition. Designers are value creates. 

This system has incentivized many to come up with the desires before the products can fill them, but that’s an entirely different story to tell. Individually, we might want to stay connected to friends and colleagues so technology helps us do that, but collectively, we need to have a system of governance that keeps society in some sort of stable place. So, we iteratively design governments and legal systems with penalties for misbehavior.

Design thus operates on many levels to combine competing aspects, such as function, aesthetics, enjoyment, desirability, entertainment and control. The latter can be seen in many of the design decisions around shared communal artifacts, like street side seats or public buildings; there are often many aspects incorporated to deter certain types of people and engage others. The park bench is perfect for the office worker to sit for 30 minutes and each their lunch, but intentionally designed so that the homeless person can’t sleep on it or the skateboarding kid can’t grind her board against it. 

Design may be the output of imagination and creativity, but it forms the structures that create our societies as we know them.

The one unifying factor of design is that the driving force behind it is to create something that meets a defined or intended “need”. We define this as functionality, and everything that exists can be defined by its core function. If a product or service does not fulfill a clear functionality, then it doesn’t function, and it’s often seen as lacking value or being purely aesthetic. 

A chair with two legs that does not stand up is broken, a car without a drive shaft may look like a car but is unable to achieve the act of driving, a blunt knife or a bucket with a hole, a hat with no rim, a building without a front door — these are all pointless things as they don’t serve the core function that is needed for us to ascribe value and thus use them, desire them and keep them in our lives. Or more importantly, we may not part with money to own them. A government without a way of collecting money from its citizens may find that it is quickly unable to afford to pay for the services it intended to offer in exchange for votes, thus it is unable to function in terms of being elected or seen as governing. 

All designs can have unintended consequences, such as creating perverse incentives, spillover effects or externalities. These are often not conceived at the point of creation and are thus dealt with after the thing has come into existence and the feedbacks of interacting with the world can be seen.  

Design is therefore an all-encompassing human capacity that reaches beyond the known professions of industrial, fashion, graphic, user experience and interior design. There are also policy writers, researchers, scientists and administrative professionals who likewise employ design as a tool for enacting change. Absolutely everything that humans have conjured into being is, in some way. a designed artifact and thus, should be seen as a product of our constructed world. But perhaps the most important, unspoken thing about design is the fact that whatever we can make, we can redesign, which further opens up the opportunity for the idea us all being everyday citizen designers of the future. 

The way we each make choices, move through our cities, select food, and act on our consumption preferences all create a type of design outcome, as every action has impacts. 

By understanding the power of design, both as a profession and as an outcome of the choices we make in our daily lives, then we can gain the tools to redesign systems and unlock some of design’s potential to be an effective tool for enacting positive change. 

Many designers are none the wiser to the impact that they have; with short timelines and demanding briefs, it’s difficult to find the time to adequately assess the impact of any one or combined design choices they make. But this has to change. We need to foster within the design community a collective code of conduct, a set of standards and ethical guidelines to ensure that what we create is not just serving a system of exploitation and extraction, but instead creating greater value than is being taken. This is what circular systems design is all about!*

Thus, if we are to design the world that works better for all of us, then our perception of design, what it does to us overtly and covertly — that reductive idea has to change. Instead of it being a fruitless contributor to the world of luxury, business and entertainment, we can leverage design to be the incredibly powerful social influencer that it is by default, as it can make or break elections, control societies, create change and dictate the future. 

Contrary to all the design thinking rhetoric out there, ask any designer how they do what they do, and they will each give you a very different set of tools, processes and design practices that they use to get from a set brief to a solid outcome. Design thinking is one approach put forth by one set of designers who do a particular type of design work. There is nothing wrong with design thinking; it’s just that it’s not the defining process of design. There is no standardized design process, as design is an experiential act that requires many different tools. For example, an architect uses very different processes than a fashion designer or a UX designer. 

Design thinking can be done well and certainly serves a purpose, but it’s not the only type of design approach and should be like everything else: questioned for its integrity and viability to solve the more complex problems we collectively face. 

We can’t solve complex problems with simple solutions that don’t address the root cause of the issues within the system. We need depth of understanding and to embrace complexity. This is why applying systems thinking to any creative process is critical to coming up with solutions that fit within the complexity, rather than trying to design it away.

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Next week, we will share an excerpt from the Systems section, so stay tuned!

Sneak Peek at the NEW Design Systems Change Handbook by Leyla Acaroglu

Have you read any of our handbooks on making change? Leyla has written one each year since she started the UnSchool in 2014. The series titles include Make Change: A Handbook for Creative Rebels and Change Agents, Tips & Tricks to Facilitating Change, Disruptive Design: A Method for Activating Positive Social Change by Design, Circular Systems Design: A Toolkit for the Circular Economy, and now the fifth one in the series, Design Systems Change: How to activate your career as a creative changemaker and help design a regenerative, circular future.

The new handbook will be released on March 16, 2020 and includes an in-depth exploration of agency-building tools for activating a career of creative changemaking. Packed with new insights and ideas on how to expand your sphere of influence and contribute to the transition to a circular, regenerative future, this handbook is also a workbook, complete with interactive reflections and actions to help expand your capacity to make change. 

The new Design Systems Change Handbook is out in March!

The new Design Systems Change Handbook is out in March!

In the next few journal articles, we will share excerpts from the upcoming handbook from each of the three main sections (Design, Systems and Change), along with an extensive introduction to Taking Action.

This week, we dive into the introductory section on how to activate your agency by sharing with you one of our favorite parts. If you want to be one of the first to read the full 190+ pages, then you can pre-order it now, and it will be sent to your inbox in a digital format as soon as it's launched on March 16th! 


Expert from, Design Systems Change, By Leyla Acaroglu

Introduction 

Design is a powerful social influencer that shapes and scripts our experience of the world; we now live in a time where each and every day we interact with a world entirely designed by humans, for humans. Scientists now argue that we have entered into a new geological epoch called the Anthropocene. One of the main drivers of this shift to a world where humans influence every other living thing on the planet is design — the design of technology, of consumer goods, of scientific discoveries, of our lives. Design is everywhere.  

The broader concept of design encompasses our planning and intent to dictate and control the way the world works. Humans have been doing this now for eons, but before the Industrial Revolution, where we unlocked the power of fossil fuels, change was confined to the slower changes that nature does organically. 

For example, the plants we eat today were adapted each generation by farmers selecting the best-performing ones and changing the way they bear fruit for us; these changes were painstakingly slow. But now we have accelerated the rate of change thanks to technological development, and in doing so, we have greatly accelerated the changes to the systems that sustain life on Earth. We have designed a world exclusively for human needs, and unless we design it better so that we work within the systems that nature provides all that we need to live, then we will end up designing ourselves out of here! 

Just as it can accidentally make a mess, design can also be a catalyst for positive and significant change. This is because, at its core, design is about creative problem solving and forming something new that works better than the past version. 

Currently, so much of what is created is done so without the understanding of the impacts or the intent to create outcomes that are mutually positive for us and the planet. As a result, we end up living with impacts in which the externalities are ignored and the consequences are often unintended, but nonetheless momentous. So much of what we do in the economy is not accounted for in any way. These are known as externalities, and we often have no idea of how things like pollution are embedded in anything, like a pair of socks or what social costs were paid by the farmers who helped get us our morning coffee. Giant problematic systems like waste and pollution are the products of poorly-designed human systems. 

There is no waste in nature; instead, the waste product from one system is the food and fuel for another. Everything is interconnected and optimized to thrive. 

It’s obvious to most that we live in a complex and chaotic world with constant technological and social changes. Humans have done an incredible job at creating an array of design and technology solutions to work around the chaos, make our lives more comfortable, increase convenience and ease of living and prolong our lives. Yet many of these designed solutions come with entangled, complicated consequences, most of which are invisible to the human mind. 

We consume things ignorant of the impacts their creation causes and are selectively blind to the impacts their subsequent waste will create. Design helps to sell us things that reinforce many of the problems that currently exist. We have created a linear production system with cheap efficient manufacturing where waste is a normal part of our lives now. This is what we need to redesign —  the way we meet our needs so that we get beautiful, elegant solutions that are regenerative rather than destructive. We need to design out waste as we know it.  

Collectively, we also rely on a linear thought process that fits within a linear world. This system of simplification allows for exploitation as the fundamental components of a successful economy. This is increasingly creating alarming and catastrophic outcomes, allowing us to see how we have designed ourselves into the current status quo, and thus providing a pathway for us to design ourselves out. Design can transcend linear function and provide an interwoven systems approach fundamental to inspiring and enacting change.  

Paradoxical to the environmental crises at hand, we live in one of the safest times in all of human history. By many metrics, we are better off as a species now than any generation before us, due to food security, global diplomacy, advances in medicine, mass agriculture and efforts to alleviate poverty. 

Yet despite this incredible progress, it comes at a significant cost to the future, as many people now maintain a stressed-out, negative perspective of the world, much of which the media reinforces that society and the planet as a whole are destined for a bleak future. Indeed, our fears will become a reflection of what we do today unless we all work to design a different trajectory. 

Ask yourself —  if not you, then who? 

The future is undefined; it is made up of all our actions today. 

And, yes, there are many complex problems at play in the world around us. And, yes, all of these complex problems need creative solutions from skilled people. And, yes, you are one of these people. 

Why is it that some will take action, contribute to activating change, question the status quo, be willing to be different and rebel against the things that they know to be wrong, and others will not? Why do some humans passively accept what is and blame others for the things they don’t like? 

There are many possible answers to these rhetorical questions. One is the cycle of inaction, whereby apathy leads to inaction. But courage, convocation, compassion, curiosity and sheer tenacity are some skills that we can all foster to overcome the apathy and activate our agency to participate in creating a future that overcomes the challenges of the past and ensure that the solutions we put in place today are not the problems of tomorrow. 

The Cycle of Inaction

The Cycle of Inaction

From the climate catastrophe to homelessness, the plastic waste crisis, the opioid epidemic, the Sixth Great Extinction, deforestation, childhood obesity, and the Anthropocene, there are many significant challenges awaiting creative minds to contribute to changing them. We can live in a post-disposable world if we design out waste; we can break the cycle of addiction by creating social systems that enable support. Plastic can play a part in our lives and not pollute the planetary systems if we design higher value products and create closed-loop systems to capture them. These are endless systems change solutions just waiting to be uncovered and emerge new ideas. 

The reality and the magnitude of the problems at play can be overwhelming, especially to a mind unequipped with the tools for understanding the systems that create and sustain the problems to begin with. We live in a time of great technological change, where we can get information instantaneously and where that information can be tailored to us very specifically, playing on our fears, convincing us to consume, making it hard to escape the problem cycle. 

With all of these issues prominently on display through social and traditional media, it’s easy to get sucked into a negativity bias that disables our ability to act. We know that negative news sells and that pessimistic viewpoints drum up sensational headlines that get heartbeats pounding, fear flowing and people feeling paralyzed. 

With our emotional state being constantly milked day-in-day-out,  it’s no wonder human perception can quickly become filled with negativity, pessimism and inaction. 

This state of mind can easily reinforce apathy into inaction, which, in turn, reinforces the problems at play, as when people opt to not take part in changing the systems — this just enables the status quo to persist. We need to find ways of busting through the feedback loop of inaction! 


Next week, we will share an excerpt from the Design section, so stay tuned!

This is really juicy brain food!

Alumni Umang Sood: Future Proofing Real Estate & Co-Working

Umang and his team during the 24hr challenge at the Mumbai fellowship

Umang and his team during the 24hr challenge at the Mumbai fellowship

We met Mumbai alumni Umang Sood in 2017 when he hosted our 8th fellowship at his cool new co-working space in Powai, Mumbai. It’s been a couple years since he went through the UnSchool Mumbai fellowship with 16 other wonderful humans, so we checked back in to see what he is up to, how his space is evolving and how the UnSchool experience has helped him make positive change. 

Can you give us an introduction to yourself and your work?

I am the founding partner at Of10, a co-working space located in the heart of Hiranandani Gardens, Powai (Mumbai, India). I am on a mission to prove that any of us can champion ideas that change the world around us. 

Umang’s Of10 co-work space, formerly an unused gym that was renovated

Umang’s Of10 co-work space, formerly an unused gym that was renovated

What motivates you to do the work that you do?

We have seen too many good ideas perish simply because their creators are too scared to leave behind a traditional professional life to go against the grain and pursue their ideas. We have all personally experienced the monotony of a corporate job that confines people to a box and conditions them to believe that work is simply following orders and not pushing boundaries.

This is one of the reasons why I started Of10; here my cofounders and I hope to inspire millennials like ourselves by  showing them that there is absolutely nothing stopping them from changing the world. We hope to give people so much more than just a co-working space; rather, it’s a community that they can learn from, be inspired by, work hard and play harder. Good ideas and unconventional wisdom need to be championed, and we intend to promote the people behind them.

UnSchool Mumbai in the of10 space

UnSchool Mumbai in the of10 space

How did you find out about the UnSchool, and what motivated you to come?

I found out about UnSchool when they were looking to find a venue to conduct their Mumbai event. The fantastic mission and vision of the founder and the dire need for the kind of work that UnSchool is doing motivated me to attend.

What was your experience at the UnSchool like?

The experience was fabulous. From the highly engaging method of instruction to the planning and logistics, everything was top-notch. I think meeting people from different backgrounds from around the world was a fantastic perspective-widening experience for me. I was able to get out of my comfort zone and take a long hard look at the way I was running my business.

What was the main take away you had from coming to the UnSchool?

I learnt that everyone has the power to make changes that will save our planet from climate change.

Umang and Alumni Camila collaborating during the Mumbai fellowship

Umang and Alumni Camila collaborating during the Mumbai fellowship

Tell us more about your initiative(s), and how is it all going?

Through Of10 I am committed to building an experience that is not only better for the planet, but also better for the people living on it.

Of10 before renovations

Of10 before renovations

Real estate in Mumbai is notoriously unavailable and extremely expensive. I think building more real estate is NOT the answer, and instead, believe in better utilizing the current real estate in Mumbai, like by converting previously un-utilized or defunct spaces (dead spaces) to community centers and co-working spaces for small businesses. For example, our current office space in Powai used to be a defunct gym lying vacant for over 2 years. We came in and transformed the space into a state-of-the-art, profit-generating, co-working and events space. There are millions of square feet of dead spaces around the city Mumbai, and probably in many other cities around the world, whose potential is waiting to be unlocked. Throwing money and constructing new buildings is not the answer to Mumbai’s real estate problems. Instead, I feel we should future-proof real estate by creatively and sustainably making the best use of the resources at our disposal. 

Of10 co-work space now

Of10 co-work space now

We’re only as strong as the community around us, which is why our mission is to support the micro-communities which began in 2016 as a way for us to give back to the communities that support us. We only hire from the local neighbourhood, and all our spaces are designed by local architects, furniture makers and contractors. We believe in giving talented young people a chance. All the material used in our spaces is sourced responsibly from our immediate surroundings. Our mission is to empower the micro-communities we are a part of. No international teams, no national teams. There’s no need to outsource when our communities themselves have an abundance of talent we can tap into to create a space made by the community, for the community.

Most businesses in India are either riding the startup wave or catering to large enterprises; however, the future of the country rests on its small and medium businesses. So all Of10 spaces are built with the needs of these small business owners in mind. The only way for a business to succeed in India is through building better networks and working together. We are big on collaboration and bigger on events.

Working hard at Of10

Working hard at Of10

How did the UnSchool help you start/evolve it? 

I think UnSchool was able to give me a much more macro perspective on the problems we are trying to solve. What it taught me most importantly is how to think about a problem rather than just execute and ideate. It made me a better problem solver as a result. 

UnSchool has allowed me to make more actionable changes in my current business model so as to become an example for other coworking spaces to follow in terms of building a culturally and environmentally-aware business.

How have you amplified this change you do in the world? 

The creative arts are the backbone of a truly entrepreneurial community. At Of10 we have hosted experimental theater, music gigs, comedy, design workshops and even short film screenings. We give local artists a platform to showcase their talent.

India’s unemployment rate is the highest in 45 years, and the jobless rate stands at 6.1% in 2019. The demographic most affected by increasing unemployment is the youth. At at Of10 are committed to change that. The only thing the youth in India lack are the opportunities to prove themselves. We provide opportunities exclusively for people under the age of 25. After 2 years of being with Of10, we encourage all of our employees to start their own businesses.

My team and I believe in building better and more socially-responsible businesses, and our mission is to use our planet’s limited resources better and for better. We are committed to building a product that is not only better for the planet, but also better for the people living on it.

How can people engage with, support, or follow your work?

Our Instagram
Our Facebook
My LinkedIn
Come visit us!:
Of10, Ground Floor, Prudential, Hiranandani Gardens, Powai 400076

Any other thoughts you want to share?

On a personal level, UnSchool has helped me realize that an optimistic approach to problem solving is way more effective when dealing with seemingly insurmountable problems like climate change. I am able to work through harder problems and iterate and resolve them. 

On a professional level, I am hoping to make my business, Of10, an example for an eco-conscious, circular economy brand, rather than just a profit-making enterprise.

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If you are keen to have a unique UnSchool experience, apply for one of our 2020 programs here.

Great News On the Transition to Sustainability!

A massive shift is underway toward a sustainable, regenerative and circular future! To showcase how we’re in the midst of this exciting shift, we have compiled some of the recent changes we see as further demonstrating that the linear economy is on its way out, and a circular future is coming soon.

There is so much opportunity in reconfiguring the economy to evolve and solve some of our biggest threats, from ocean plastic waste to climate change. If you are inspired by these stories, then get yourself ready to take part in this great shift by joining us at the UnSchool and leveling up your changemaking skills!

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IKEA and Microsoft go Carbon Positive

Two of the world’s biggest companies commit to not only be carbon neutral, but also take it a step farther to be carbon positive. Microsoft has announced they will ‘pay back’ all the carbon it has ever released into the atmosphere, and IKEA has developed a plan to make all their designs circular by 2030.

These climate carbon-‘positive’ initiatives mean that they plan, along with offset carbon credits, to transition from coal and oil sources, make raw material swaps and implement other supply chain initiatives to reduce the amount of emissions put into the atmosphere to less than what they input.

Circular Delivery Systems

The circular economy in getting into mainstream action through the delivery system LOOP, an initiative by Unilever and TerraCycle offering a delivery system for household goods in purposely-made reusable containers in the Northeast of the United States and Paris. They are planning on expanding throughout the United States and into Canada, UK, Germany and Japan.

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World’s biggest investment firm won’t invest in climate negative companies

BlackRock is the world’s largest asset manager, with $7.4 trillion in their portfolio. In a letter this week from CEO Larry Fink to shareholders and CEOs, BlackRock has announced an exit strategy from companies that are not doing something about climate change, among other sustainability initiatives.

With a huge impact on global industries, this move is a strong positive statement in what is traditionally a fairly conservative and profit-oriented industry, independent of social and environmental impact.

China to ban single use plastics

China is one of the biggest consumers in the world, and it made the announcement last week to ban non-biodegradable plastic and bags by 2022, which is a huge step toward tackling the ocean plastic waste crisis.

The Yangtze river running through China is a one of the main contributors to plastic leaking into the ocean, and this move should help alleviate at least some of the source issue.

There is still much work to do to move us globally to a post-disposable future; however, steps like this do help advance us forward.

Yangtze River

Yangtze River

An article discussing these announcements in Wired Magazine raises a good provocation around greenwashing. The author says, “Most targets used by businesses are not linked to specific operations, such as a supply chain or purchased energy. This means that net zero targets may ignore large parts of an organisation that are deemed too much of a problem to change.”

The World Circular Gap Report released at Davos announced that the world is at present “8.6% Circular”, which could be taken as exciting progress or distressing slowness, depending on how you look at things. The report shows the actions that different countries are making in detail and is well worth the read.

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We talk about change all the time here at the UnSchool. The world is constantly changing in all sorts of directions, and these kinds of movements help us set the course toward a more sustainable and regenerative future.

There is always more work to do, and we are focused on upskilling as many people as possible with the tools to keep the momentum going forward!

Apply now for a 2020 program to join our global community of creative changemakers and contribute to forward motion >

Summer at the UnSchool! 2020 Programs FOR Creative Changemaking

We are excited to announce the face-to-face, capacity-building workshops and programs that we will be running in 2020!

We have four great programs planned for a European summer, with each program located at our beautiful Brain Spa campus in sunny Portugal. But for our flagship Fellowship program, we are heading out to Bolivia in late 2020!

All of our 2020 programs are open for applications now. We review applications as they come in and send out offers on a rolling basis until each program is full (except the Fellowship, which we will start reviewing and sending offers to in April).

Our programs are always small groups — the farm-based programs usually average between 6-10 changemakers, while the Fellowship has 18-20. So, if you are keen to join us this year, then do get your application in as soon as you can!  


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Circular Economy Bootcamp

We are kicking off the summer with a 3-day bootcamp on the Circular Economy, hosted June 11-14 on the CO Project Farm. This is perfect for anyone wanting to really gain the knowledge and technical skills to advance aspects of the circular economy, like policy, product design and business structures.

Apply here >


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Disruptive Design + Activating Change Masterclass

On July 20-22 at the CO Project Farm, we will host our Disruptive Design and Activating Change Masterclass. This program dives into the full Disruptive Design Method and provides the tools and agency needed for activating positive change by design.

Apply here >


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Educator Training

From August 17-21, Leyla will host our yearly intensive Educator Training program on the CO Project Farm. Perfect for people who are currently tracking to Educator Certification (or wanting to start!), this program shares all the insights and approaches we use at the UnSchool to share systems, sustainability and design methods for activated changemaking.

Apply here >


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Circular Systems Design

Head out to the CO Project Farm from September 1-4 to activate your career as a systems designer for the circular future! This 3-day advanced training on circular systems design focuses on life cycle thinking, circular design decisions, and repair as core design strategies for achieving the circular economy.

Apply here >


Transformation is key

Our workshops and programs offer transformative experiences, advanced practical tools and a community of incredible like-minded humans to vibe off of — here are some of the things that people who have attended our programs say about the experience: 

 
 

Alumni Suma Balaram: Service Design, Social Impact and Sustainability

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Suma Balaram is a designer who joined us in Denmark for the Post-Disposable workshop that we hosted in collaboration with KaosPilot. Suma shares how the experience was deeply impactful for her, resulting in her establishing a new company. Read on as she tells us about how the company emerged and how she has put her desire to effect positive change into action.

Can you give us an introduction to yourself and your work? 

Hi! I’m Suma. I am a Visual Designer with experience in branding, design research and strategy. I enjoy exploring different mediums of craft and illustration to create compelling stories that make a lasting impact. Currently I am based in New Delhi (India), where I work as a Visual Designer & Design Researcher at Purpose, where we build and support movements to advance the fight for an open, just and habitable world. 

What motivates you to do the work that you do? 

I strongly believe that design is a powerful tool to bring about change and solve complex social and environmental problems. My passion for the ocean and wildlife has a strong influence on my work. Marine conservation, waste management, renewable energy and inclusive education are a few areas I have worked on. 

How did you find out about the UnSchool, and what motivated you to come? 

My Master’s thesis at Parsons School of Design in NYC — “Poly-sea: Phasing Out Plastic Pollution” — focused on creating a shift in both corporate decisions on plastic packaging and on consumer behavior.

Suma’s thesis

Suma’s thesis

A friend of mine came across a workshop led by the UnSchool and Kaospilot on designing for a post disposable world, so we thought it would be a great place for us to learn about sustainable design and changemaking! 

What was your experience at the UnSchool like? 

It was amazing! It gave me a chance to learn more about what people in different parts of the world are working on when it comes to single-use plastic waste and sustainability in the apparel industry.

What I loved the most was how informative yet informal the collaborative discussions were. This enabled us to share our ideas and build on them. 

Emma leading systems mapping at the Post-Disposable workshop in Denmark

Emma leading systems mapping at the Post-Disposable workshop in Denmark

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What was the main take away you had from coming to the UnSchool? 

The Disruptive Design Methodology, systems thinking toolkits and making great friends! 

Tell us more about your initiative, and how is it all going? 

The workshop gave me the confidence and sparked a desire in me to create my own studio. I founded an independent design studio in 2018 called “Say S” to communicate the value of responsible design and innovation.

S stands for Service Design, Social Impact and Sustainability. These three underlying factors are what the studio offers, through art direction, design thinking and experience design. It has been going well so far!

As I also work full time, I am selective about the projects I take on in order to ensure that I am able to give it my all. 

How did the UnSchool help you start/evolve it? 

The workshop gave me the confidence and sparked a desire in me to create my own studio. Having a more holistic understanding of systems thinking, sustainable design and the circular economy, I am able to tackle diverse problem areas effectively. 

How have you amplified this change you do in the world? 

I have made a conscious start by understanding which of my strengths can contribute best towards sustainable solutions in design and research.

Illustration by Suma Balaram

Illustration by Suma Balaram

Illustration by Suma Balaram

Illustration by Suma Balaram

Through design and illustration, I craft new stories for brands, products and experiences. Through ethnographic research, I use design thinking to implement change and increase engagement. 

How can people engage with, support, or follow your work? 

My Portfolio: www.sumabalaram.com

LinkedIn:https://www.linkedin.com/in/sumabalaram/

Say S Studio: @say_s.studio 

Wildlife Photography: thewilding_

New short classes on Systems Mapping, Life Cycle Thinking and Sustainable Design!

This week we have launched three new short classes over at UnSchool Online! Each focuses on one of the key activities we teach at the UnSchool: systems mapping, life cycle thinking and sustainable design.

Each class is designed to be taken in around 30 minutes and includes a mix of videos from Leyla and written content, along with activities designed to help you apply the new knowledge. These differ from our full DDM core content classes, which are much more detailed with the theory and knowledge that enables our unique approach to designing positive change.  

These short classes offer introductions to the practical skills and tools you can apply to enact these changes and are designed for busy creative changemakers like you, who want to get a quick overview of how to start making change right away.

We designed this format to rapidly transfer knowledge to those who aspire to activate their agency but feel they need more tools to do so. These courses are $25 and will help you dive into the details of a practical skill via a 30-minute introduction to a key sustainability theme that will get your brain calibrated toward thinking in systems, sustainability and design!

Introduction to Systems Mapping 

Systems thinking is a core part of seeing the full picture when working as a creative changemaker, and systems mapping is the application of this way of seeing the world so that intervention points can be found and built upon for positive change solutions. This course will help you discover how to create quick and complex analog systems maps, as content includes activities to create three different systems maps, introduction to systems thinking and the techniques for doing more advanced maps. You will learn how to see relationships and communicate complex systems. We also touch on digital mapping tools to further support your independent learning.

Introduction to Life Cycle Thinking

In this short introductory course, uncover what life cycle assessment (LCA) is and how to apply life cycle thinking to your creative decision making. We run through how to do a life cycle map as we uncover the secret lives of everyday things and discover ways of accessing life cycle data. Gain the skills to do quick, paper-based life cycle explorations for comparing products and services, know when and how to get LCA data, and then apply all the new knowledge through practice exercises. 

Introduction to Sustainable Design Strategies 

All design is powerful in its role in society. It is the all-pervasive social scriptor that influences almost every aspect of our daily lives, shapes our bodies, and influences our minds. At nearly every single moment of our lives, we are in contact with designed things. In this course, you will learn a full suite of sustainable and circular design strategies and how to apply them to the design process in order to leverage the power that design holds for making positive impacts. You’ll also learn how to manage trade-offs in decision making, along with holistic systems considerations, and engage in a product redesign using your newly-learned sustainable design strategies.

Introduction to The Circular Economy 

If you haven’t taken it already, we also have this introductory class for the Circular Economy. It makes the case for changing the economic mechanisms within which we currently exist and for shifting from high waste to high-value goods and services.

By the end, you will understand the difference between our existing, resource-draining linear systems and the circular systems that we need for a regenerative, sustainable future. You’ll learn about both the Circular Economy model and movement, as well as gain insight into how governments, industries, and individuals are shifting toward it.

All of these short classes are designed to rapidly transfer the key foundational knowledge and then encourage you to get right in and apply the knowledge by doing the activities yourself. They include a mix of video and written content, along with downloadable worksheets and practice guidance on how to apply this new knowledge in your professional life.  Get started today by taking one of our new short classes

Alumni Tim Leeson: Storytelling & Kombucha Fabric

 
Tim Leeson

Tim Leeson

 

Tim Leeson, originally from Australia, joined us on the Cape Town Fellowship and is involved in a wide range of work, from writing to design projects. His time with us at the UnSchool helped him take off the “band-aids” and reframe his approach to the great work he’s involved with.

Can you give us an introduction to yourself and your work?

Hi, I'm Tim. My main role is as the editor and a board member of Gippslandia, a community not-for-profit newspaper that I co-founded a couple of years ago. I'm also on the editorial team of Good Sport and Make Running magazines, and a member of the thr34d5 ('threads') strategic design studio. Succinctly, my work involves storytelling and design-thinking, which I really enjoy.

Good Sport magazine

Good Sport magazine

Make Running magazine

Make Running magazine

What motivates you to do the work that you do?

Gippslandia was created in response to the announcement that a large coal mine was closing not far from my childhood home in Gippsland, south-eastern Australia. There was a pervading atmosphere of negativity in the community, on social media and in the press. The team behind Gippslandia felt that the region really has a lot more going for it and thought that a free, street press publication that only presents positive and innovative stories had the potential to change the prevailing narrative.

This motivation has evolved for me now, as I've come to better understand the power shared storytelling for all members of our community. My goal is to provide a platform for optimistic stories from our region that may have previously gone unsaid.

gippslandia tim leeson unschool

How did you find out about the UnSchool, and what motivated you to come?

Honestly, I forget how I initially heard about the UnSchool. It must have been through some fortuitous procrastination online. At the time, I'd recently finished a Master’s in Design by Data (computational design) and was reading more about systems theory. I felt that the UnSchool could provide a clearer introduction to systems theory and then assist me in linking my ideas around design and positive social change.

Also, South Africa is my second home. I believe in its immense potential, and the lineup of speakers that were involved in the Cape Town Fellowship was too good to miss for their ability to encourage this belief.

What was your experience at the UnSchool like?

Challenging, inspiring and confronting. I still reflect on it often. Every night, I went to sleep buzzing with ideas, yet totally exhausted (but definitely not hungry — the food was epic!). The UnSchool team and their speakers did an incredible job of fostering a curious and inclusive atmosphere that seemingly allowed everyone to collaborate openly. For example, it allowed us (the students) to ask our mentors personal questions and for them to provide thoughtful and honest responses. This cut through the shit and meant that we could all have a richer experience.

What was the main take away you had from coming to the UnSchool?

That you can make a difference.

Tell us more about your initiative(s), and how is it all going?

While everything is currently following a positive path, we face a battle to become financially sustainable for the future. Anyone that's ever dabbled in print publishing will understand that it’s largely a passion project and no longer your pathway to gold-plated toilet seats. Yet, you need your projects to make money because you need them to continue running to see the benefits — and you also need to eat.

Financial sustainability can help stave off personal burnout too. So that's our current challenge: trying to ensure the publications and the studio can continue to operate smoothly into the future.

How did the UnSchool help you start/evolve it?

UnSchool helped solidify the passion behind the ideas. It also gave me more confidence in reaching out to different groups in our community. There were no longer any excuses for not trying to achieve positive change.

While it's not directly related to a specific project, my time with UnSchool and the skills we learnt assist in solving or exploring challenges every day. My approach has been reframed, as I 'get more comfortable' with problems. No more band-aids to things!

How have you amplified this change you do in the world?

At a simplistic level, the decisions we've made allow us to produce more newspapers and reach a larger audience. I think the essence of the stories contained in the paper is more distilled now too, which hopefully gives them more punch. Not every article is going to change the reader's worldview, but as a growing body of work, they feel stronger. 

The work of thr34d5.org is expanding, and the increased credibility assists our applied research programs, such as shifting people's perception of clothing from one of consumption to that of care (our attempt at addressing 'fast fashion') or exploring how to reconnect people with the water cycle. Our voice is still small, but we believe in the value of pursuing our aims as a team.

Kombucha fabric

Kombucha fabric

How can people engage with, support, or follow your work?

You can come to Melbourne or Gippsland and grab Gippslandia from a cafe or art space that supports us! Otherwise, please check out gippslandia.com.au and @gippslandia on socials.

Then there's thr34d5.org (similar on social media) and head to our Wikifactory page to get our new kombucha recipes, which you can use to grow your own textiles. goodsportmagazine.com and makerunning.com are great places to visit too. Thank you.

Garments made with kombucha fabric

Garments made with kombucha fabric

Any other thoughts you want to share?

One of the coolest aspects of UnSchool is being able to spend time with a bunch of rad people that will inspire you!

Tim and the UnSchool Cape Town Fellowship

Tim and the UnSchool Cape Town Fellowship

New year, new you? On resolutions and getting over cognitive barriers to get shit done

By Leyla Acaroglu 

How many of us kick start a new year with a list of resolutions or actions, or even just ideas to make changes and finally get our shit together?

It's such a nice opportunity, the ticking over of a new year, and in this case a new decade, to take action on all the changes we have floating around at the back of our minds. Quite the job we hate —  start exercising, clean up the mess in the back room, change careers, volunteer more, start a new hobby, become a vegan, or in my case, every year for the last five years it has been, “Write the book.” Yes, it's hard to admit, but that has been my New Year's resolution for five solid years and, no, there is no completed book yet (although it's happening and I do have a new handbook coming out early this year! My 5th in 5 years, so I clearly have a complicated relationship with writing). 

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Why do we all seem to have this innate desire to make changes when the year changes? It’s possibly because humans actually really enjoy a bit of healthy disruption, and the collective release of the old year allows for a really clear demarcation from the old to the new. The birth of a new year offers space for reflection and agenda setting that many other busy moments throughout the year just don’t allow us to catch. And of course, we also have all that ‘free time’ over the holidays to think and ponder and plan...

There is a growing body of research around how humans accept disruptions and adopt new behaviors at certain times in their lives. When I was researching sustainable lifestyle changes for the Anatomy of Action initiative, our collaboration with the United Nations Environment Programme, I uncovered some fascinating things about social norms and personal behavior disruptions that may help you get a grip on your New Year's resolutions.

Understanding Social Norms

Social norms are the unwritten rules of what is/isn’t deemed ‘acceptable’ in any given society. They are pervasive and often implicated in influencing how we act, especially when around others. They are regulated by shaming those that don’t conform to them, and rewarding those that do.  In the context of everyday life, social norms subtly influence the decisions and choices we make each day. 

Norms, like so many other things in life, are in constant flux, so they require constant check-ins and recalibration to the evolving practice of everyday life. It would be exhausting if we had to consciously check in with all the appropriate social practices of our communities, so the human brain does a lot of this social norm calibration subconsciously by mirroring the behaviors of others around us. 

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There are two prominent sociologists who have contributed to the understanding of how social norms influence us — Anthony Giddens’ Structuration Theory (1991) and Elizabeth Shove’s Social Practice Theory (2012). Both speak to the notion that change occurs when agents within a system are enabled to alter their everyday practices.

So, we don’t have our behaviors changed by others, but instead we are changed by the structural forces and interactions in our daily lives with the output of others actions. It’s a bit of a chicken and egg situation, meaning that it's hard to determine who is the first to make a shift in the status quo that then catches on and becomes a new social norm.

What we do know is that comparing our own practices against those of others affects what we do - or don't do.

There was a study in 2008 that demonstrated this; it looked at what would motivate people to opt into reusing their towel in a hotel. Goldstein and fellow researchers tried out a few approaches to socially normative messages to the inhabitants of a hotel room, ranging from, “The majority of guests reuse their towels,” to,  “The majority of guests in this room reuse their towels.”

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The latter was way more successful in influencing people to opt to reuse their towel. Why? Because the desired behavior (of towel reuse) was seeded with a marker of social location-specific behavior to plant the normative expectation.

Basically because it said IN THIS ROOM, it made people even more aware of the social cue of reuse being specific to that space they were in, so the norm was set and people complied. The researchers go on to point out that, “A wide variety of research shows that the behavior of others in the social environment shapes individuals' interpretations of, and responses to, the situation.” 

It’s not new to us that we humans respond to cues in our environment, but how does this apply to something like a New Year's resolution? Do you think you would make a commitment to doing something differently if nobody else was doing it? I am one of those people who pride myself on being a bit different, so whilst I don’t write a list and share it with others as that would be way too obvious, I do totally make a mental mark at the turning of the new year to accomplish certain goals in that year. Knowing how social norms affect you and using these to your own motivational advantage could help you stick to your goals and make those positive changes contagious.

Overcoming Cognitive Dissonance 

The gap between what we say we will do and what we actually do is referred to as cognitive dissonance, a prevalent aspect when considering any form of behavioral economics. Research has found that simply caring about something does not mean that someone will alter behaviors towards it. Once we are made aware of a gap between what we think and what we do, we are more likely to change our opinions rather than our actions. 

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The reality is that we often benefit from ignoring ourselves and behaving in other, more habitual ways, even if we are totally aligned with one value, we can still end up doing something completely opposite to it! Barkan and colleagues (2015) call this ‘ethical dissonance,’ which they say “arises from the inconsistency between the aspiration to uphold a moral self-image and the temptation to profit from unethical behavior.” When confronted with this, people often find ways to redefine their unethical behaviors as ‘non’-violations based on pre-violation justifications — like when you know that the cheap chocolate is unethically produced but you are able to rationalize purchasing it, just this once. 

Basically, we are all very good at messing with ourselves. So you need to find a way of reducing and identifying the dissonance so that you can stay on track with your goals.

Disrupting Everyday Habits 

The good news is that we can mess with ourselves and disrupt our own everyday habits by engaging with new experiences. Swapping from an existing one to a new option in an environment that reinforces the positive benefits, or when we are already experiencing dramatic changes, can all help us overcome inertia. A study by Fuji and colleagues from 2001 found that people were more likely to alter the way they commuted to work when they were forced by a temporary freeway closure to pick between a shorter train trip or larger drive. Many people who tried out the train then continued taking the train after the freeway reopened but they needed a disruption to force the new behavior to start.

This ‘habit discontinuity hypothesis’ states that habit-changing interventions are more likely to be effective when they are delivered during life changes (Verplanken and Roy, 2016), like when we move houses, go on vacation, or have a baby. Likewise, interventions that allow for habit swaps and new behaviors to be tried out are often more successful when the environment in which the habit is performed is altered (Carden & Wood 2018). So, as you start the new year, when we are more than likely on vacation mode, you have the space to start a different routine, this is the perfect time for your brain to offer you the commitment ceremony of New Year's resolutions to actions.

The challenge now is: how do you mess with your own mind enough to ensure you stick to them? 

When we developed the Anatomy of Action, our goal was to find a series of tangible, practical and achievable everyday lifestyle swaps that anyone anywhere could start to adopt to integrate sustainability into their everyday lives. We looked at many of the growing movements that are already happening, from zero waste living through to protein swapping.

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There are 5 main lifestyle areas that we all engage in that we offer 3 swaps for each, and then there is also a further detailed list of actions you can take. In total, there are over 65 actions! So, if you are looking for some planet positive actions to start disrupting your life a little bit with, then head on over to the website. Check them out, and get started with your sustainable lifestyle hacks in 2020! 

References 

Gifford, R.D. and Chen, A.K., 2017. Why aren’t we taking action? Psychological barriers to climate-positive food choices. Climatic change, 140(2), pp.165-178.

McDonald, S., Oates, C.J., Thyne, M., Timmis, A.J. and Carlile, C., 2015. Flying in the face of environmental concern: why green consumers continue to fly. Journal of Marketing Management, 31(13-14), pp.1503-1528.

Barkan, R., Ayal, S. and Ariely, D., 2015. Ethical dissonance, justifications, and moral behavior. Current Opinion in Psychology, 6(DEC), pp.157-161.

Giddens, A., 1991. Structuration theory. Past, Present and Future. In: Bryant, C. and Jary, D.(eds.). Giddens’ Theory of Structuration. A Critical Appreciation. London: Routledge.

Goldstein, N.J., Cialdini, R.B. and Griskevicius, V., 2008. A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of consumer Research, 35(3), pp.472-482. 

Shove, E., Pantzar, M. and Watson, M., 2012. The dynamics of social practice: Everyday life and how it changes. Sage.

Fujii, S., Gärling, T. and Kitamura, R., 2001. Changes in drivers’ perceptions and use of public transport during a freeway closure: Effects of temporary structural change on cooperation in a real-life social dilemma. Environment and Behavior, 33(6), pp.796-808.

Verplanken, &  Roy., 2016. Empowering interventions to promote sustainable lifestyles: Testing the habit discontinuity hypothesis in a field experiment. Journal of Environmental Psychology, 45, pp.127-134.

Carden, L. and Wood, W., 2018. Habit formation and change. Current Opinion in Behavioral Sciences, 20, pp.117-122.

Lally, P. and Gardner, B., 2013. Promoting habit formation. Health Psychology Review, 7(sup1), pp.S137-S158.

Don’t be a Party Pooper! 10 Simple Hacks to Zero Party Waste

Happy (almost) New Year...and new decade! With the new year comes an exciting metaphor for change. Lots of people are excited to make resolutions to change their lives for the better, but old habits aren’t the only thing left behind when the ball drops at midnight — so is waste. Heaps and heaps of waste. Think: abandoned disposable drink bottles, micro-plastic-ridden confetti, balloons, trash, food, etc.

Why not start making positive changes before this year ends by being intentional about reducing your party waste? With a few simple swaps, you can throw a fantastic shindig that leaves your party guests feeling excited, inspired, and even activated! 

  1. Start with electronic invites
    Picture it: you mail out a paper party invitation. The recipient grabs it from the mail, gets excited, rsvp’s, and puts a reminder in their phone. What do they do next? Yep — toss the invite in the trash. Save everyone time and money, and save a few trees at the same time by just sending out electronic invites.  Bonus: Include a reminder to delete the email because the Internet is physical, or even better, invite in person in the old school, face-to-face way!

  2. Arrange a rideshare among those attending the party
    How we move is directly related to climate change and air pollution, so helping your friends get to a destination with minimal impacts is a great way to reduce waste. This could even be a fun way for your friends to make new like-minded friends on the way to the party. Bonus: Include public transit options in the invite, or if you live relatively close to each other, figure out a way for walking meetups to happen!

  3. Prepare a delicious plant-based menu
    Food is the biggest daily impact in our lives, but you can throw an amazing party with low-impact food choices. Swap proteins for plant-based options, buy from the bulk section at your local co-op or market, and try to find produce from a local source. Bonus: Ask people to bring containers in case there are leftovers to take home with them.

  4. Ditch disposables 
    Parties are notorious for being packed with disposables — plates, forks, straws, napkins, bottles, individual food packaging— the average party is a plastic nightmare. But the good news is that is there a reusable swap for all your party needs. There are lots of ideas here in our Post Disposable Activation Kit to help you get started. Bonus: If you’re making party gifts, see what you can give that is an experience instead of stuff, or find other unique zero-waste gifts.

  5. DIY your decor
    Say no to disposable confetti, garlands, tinsel, paper decorations, and balloons by instead getting creative and crafty to make your own decor. Use fresh flowers or food dishes to add some color to your table, and throw some birdseed outside instead of confetti to keep the festive vibe going. Bonus: Re-purpose what you already have around the house to decorate, and make it reusable for next year

  6. Serve up sustainable sparkling drinks 
    We all know that midnight traditionally brings clanking champagne flutes filled with bubbly goodness. But mass producing champagne of course has environmental impacts, so try to find some made with locally-grown grapes. For an alcohol-free option, have some glass bottles of sparkling juice made from locally-grown apples on hand! Bonus: If you or a friend have a seltzer maker, use that instead of buying bottles of fizzy mix.

  7. Kindly find ways of engaging with others who may not be quite there yet when it comes to disposables and waste-filled celebrations 
    It’s highly likely that everyone at your party won’t be where you are on your sustainability journey, and some people might even think you are *gasp* weird for having actual plates and veggie-centric food. Start thinking now about how you can mitigate their questions in a kind way that might spark their curiosity, or how you might even start a conversation around this topic! Bonus: Read this article by Leyla to help you reframe how you view frustration to prep for these convos.

  8. Be a rebel and break from the status quo by making up your own friend traditions that are more about giving back and having a positive impact. 
    New year, new you? How about “new year, new creative ways to make change” instead? Okay, maybe not as catchy and probably won’t be used in an email subject line anytime soon, but why not flip this from an individual-centric resolution to a positive impact plan that can affect your community and the world at large? Maybe even brainstorm one day a month that you and your changemaking squad rally and make positive change in your community! The sky is the limit here, so have fun thinking of creative ideas. Bonus: Exchange hugs with all your party guests at midnight. Hugs boost your endorphins, which all changemakers need!

  9. Instead of just hangovers, send your guests home with challenges to activate their agency and get positive things done this year.
    Party favors are out, ways to level up are in. Create an easy-to-do list of things that can make an immediate positive impact in your community (Go plogging! Make a #meatlessmonday meal! Grow your own herbs! Organize a clothing swap!). Write ideas on a piece of paper (that you are reusing, of course), and send one suggestion home with everyone as a fun way to start 2020 on a positive note. Bonus: Share one of our free courses or toolkits with them.

  10. Plan a check-in with your friends to help each other keep your creative-changemaking resolutions. 
    How many times do we go into the new year with the best of intentions, only to fall off the wagon a few months into the year after the lull of normalcy has resumed and our old habits take over? It happens to the best of us, so set up a plan for (fun!) accountability in advance. Plan a changemaking day, a positive impact meetup, or even just an e-mail exchange to see how everyone’s doing with making change. Bonus: Throw another party a few months down the road and follow steps 1-9 all over again!

What’s your anatomy of action for 2020? Tell us in our LinkedIn group for creative changemakers, and reminder: if you’re signing up for one of our certification tracks,  you can get the first month FREE (but only through January 4, so hurry) Just use the code ACTIVATING2020 when you register, and month one of any one of the tracks will be free.

Happy new year, and happy changemaking!

Why you should NOT get Certified with the UnSchool

A few months back, after many requests from our community for more lengthy, detailed, intensive learning experiences, we launched our certification system for the UnSchool.  It took us a couple years of design, iteration, and development, as we wanted to create three different tracks that would offer unique, specific levels of application — the Practitioner, UnMasters, and Educator certification tracks. Each track starts online and involves self-directed community activation points, direct mentorship, and personal agency development. They are connected to our face-to-face programs and enable people anywhere in the world to gain the tools and skills of activated creative changemaking. 

 
 


We thought about why someone would or would not take a program like this and decided to list all the reasons why someone interested in activating their personal agency for a positive and sustainable future should not get certified with us. Without further ado, here are five reasons why you should absolutely NOT get an UnSchool certification

  1. We have no accreditation. We decided early on that the UnSchool is not interested in having some current, status-quo-system validation, and that instead, our approaches would speak for themselves. So, we intentionally got absolutely no external validation (and we certainly did a thorough review of many of them before rejecting them all!), and to this day, the ‘value’ anyone gets from attending any of our programs is the value they take away from it! Which, if you’d like some examples of this value, you can read some alumni profiles, like those of Laura Francois, Bao Yen, Loo Ly Mun, Neha Rao, Lourdes Martinez, or Zoë Palmer

  2. The content is complex. No easy A’s here! But that's the reality of the world —  it's not simple, linear, easy-to-digest, pre-cut-up stuff. It's messy and interconnected, and the kind of content we teach includes the tools to design interventions for all of that. So, at times it can be a bit of a mess, but the outcome is a way more dynamic, detailed, and flexible mindset. 

  3. You have to be self-directed. This is the hardest thing for many people: finding the brain hacks to trick themselves into staying on the track, getting the work done, and overcoming the inevitable procrastination that we all deal with. We don't step in for direct support until you get 75% of the way through (but of course, we respond to emails, you have a LinkedIn support group, etc.).  This is when the three-month 1-on-1 mentorship kicks in, and that's when you will have slayed all your procrastination demons and be ready to level up :)

  4. Leyla speaks VERY FAST! People sometimes complain about this. And that's why you can slow all our videos down to half-speed, watch them again and again, or read the subtitles (handy for catching all the nerdy jokes!). But it’s true... we all get so overly excited about the content and that comes across in the speed of our it.  Thus, many of the videos involve an excited, fast-talking Australian. So, you have to be able to put up with hours and hours of that to survive to certification — but don’t worry, each video is fairly short.

  5. It will NOT solve your existentialism. We all wish there was a simple solution to the personal battles we each have with the purpose of the world and our role in it, but alas, there is not. Perhaps reading The Hitchhiker's Guide to the Galaxy is the best way to deal with this one, and of course, the tools of systems thinking and perspective shifting are fundamental in gaining some agency over the bigger questions we each hold. But an online learning system is not going to be the remedy for the universal, age-old conundrum: Why me? Why us? Why now? What it will do, however, is help you identify why YOU, why US and why right NOW when it comes to making positive change in our world.

In all seriousness though, we designed the certification tracks to be something that we would want to do; it's a mixture of videos, written content, and a bunch of challenges that you have to complete. AND then, we enforce you taking action (as that is the entire point) by doing random (fun, positive-changemaking!) things, like having dinner parties and running workshops to collect community activation points.

 
 

These combined experiences set you up to get certified, and once you have that UnSchool-issued validation (there’s even an official LinkedIn certificate you’ll get), you will know what you know and be equipped to go out into the world and mess with it in positive and provocative ways to help ignite changes for a more sustainable, regenerative, and circular future. Oh, and you get access to our stuff to do that :)

Guaranteed, or your money back ;) 

Is 2020 the year for you to kick start your creative changemaking career? Sign up for any one of our tracks over the holidays (24 Dec until 4th Jan), and get the first month FREE! You can try it out before you buy. Just use the code ACTIVATING2020 when you register, and month one of any one of the tracks will be free. Payments will begin by month two, so if it's not for you, then you can unregister and not pay a cent. 

Start the UnSchool certification process now > 

Tips for a More Sustainable Holiday Season

Activating your Anatomy of Action for a more Sustainable Holiday Season 

Holidays are a great time to connect with friends and family, take a well-earned rest, and experience new things. Many of the everyday actions that we built into our UNEP collaboration, the Anatomy of Action, are perfect to try out around the holiday time — not just because it can be an incredibly wasteful time (think of all the unnecessary and unwanted gifts, the wrapping, the traveling, the wasted food, the packaging of the food and the stuff, etc., etc.), but also because it fits into our method of working around habit disruptors. 

Did you know we are each more likely to make changes to our lives when we already have changes occurring?  When we are moving house, having a baby, or going on vacation, for example, these moments are so different from the norm that our brains are more ready and willing to take on all sorts of changes and adopt new behaviors. So, give some of these actions a shot this holiday season, and see if you can help design a future that works better than today! 

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FOOD

This is a holiday MUST! So much food is purchased, eaten, and wasted around the holidays, but there are many simple steps you can take to reduce your negative and increase your positive impact: 

  • Protein swap from high impact to low impact by trying your hand at vegan potlucks, plant-based parties, and meatless main meals.

  • Get creative with your leftovers, and find ways of converting them into a new meal or composting (you can even just bury your food waste in your backyard if you have one!). 

  • Give the gift of herb gardens or plant-based cookbooks to help find ways of supporting your friends’ and families’ adoption of more healthy and nutritious plant based meals. 

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STUFF

This is by far the biggest impact of the holidays! How much wasted, unwanted, needless stuff is purchased and then stuffed in drawers and cupboards over the gift-giving season? I shudder to think. Here are three easily-adoptable, stuff-reducing actions you can take: 

  • Arrange a second-hand gift trade or experience extravaganza instead of doling out things you don’t know if people want or need.

  • Make something instead of buying more sh*t. Think beautiful preserves, your famous pasta sauce, or handicrafts —  I even once made a DIY kids’ game that was the hit of the holidays! 

  • Ditch disposables and go for a zero-waste approach, whether it’s free from packaging altogether or wrapped in newspaper, cloth, or other reusables. Make it a fun challenge in your family to see who can zero waste the most!

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MOVE

Many people have to move places to see their loved ones or go on adventures over the holidays. Airports are packed, and the skies are filled with more people and thus, more Co2. Here are some simple tactics for getting places with less impact:

  • See if you can take a train to your destination over flying — consider it a more relaxed way of entering into the holiday time. 

  • Arrange a rideshare system with extended family and friends if you have to drive to your destination.

  • If you have to fly, then find a way of offsetting your carbon, like by buying a tree for family members (and planting it, of course).

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MONEY

We all spend way too much of it at this time of year, and what we do spend it on will have a huge impact on what is on the market next year and into the future! So, here are simple money impact hacks:

  • Instead of buying stuff, make an ethical investment for yourself or a loved one.

  • Divest from high-impact stuff, and opt for lower impact things (for example, swap tech for board games). 

  • If you are in a cold place, turn down the heat and pull out those ugly Christmas sweaters! If it’s hot where you spend your holidays, then find ways of staying cool sans-AC.

FUN

This is the entire point of the holidays —- rest and relaxation, fun times with the people we love, and a break from work life (for some!). Here are a few fun-inducing, lower-impact actions you can take: 

  • Try out a staycation by exploring somewhere closer to home. 

  • Ask for gifts that help you stay curious, like books, games, and e-learning subscriptions.

  • Opt for time well spent over stuff-heavy experiences.

And remember to enjoy this process! Making changes and lifestyle swaps is about experiencing new things and being more courageous. Sometimes, change can feel a bit uncomfortable at the start, but that's the good thing about it: you can change, see what works, adjust, and then try again in different ways until it fits for you and your life. The actions we each take everyday have impacts, and we all have the power and opportunity to make more effective lifestyle choices so that the planet and all the people we share it with can have a better future. 

Find out more about the many actions you can take to adopt a more sustainable lifestyle by checking out the UNEP collaboration we developed, the Anatomy of Action. And if you haven’t yet joined our LinkedIn group for creative changemakers, join us there and share your tried and true sustainable holiday hacks!

Discover The Disruptive Design Method

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By Leyla Acaroglu

The Disruptive Design Method (DDM) is a holistic approach to creative problem solving for complex issues. It combines sociological inquiry methods with systems and design thinking approaches. The Method involves a three-phase process of Mining, Landscaping, and Building, and together, these phases create a tactical approach to creative problem solving for positive impact outcomes. In this week’s journal article, I explain the what, why, and how of the DDM, along with ways it can help create non-conventional approaches to complex problems. 

The Disruptive Design Method 

Design is an incredibly powerful tool that changes the world. Everything around us has been constructed to meet the needs of our advanced human society, and in turn, our individual experiences of the world are influenced dramatically by the designed world we inhabit.  We are each citizen designers of the future through the actions we take every day, which is why I developed a systems-based creative intervention design method for exploring and actively participating in the design of a future that works better for us all.  

The three-part process of Mining, Landscaping and Building (MLB) is designed to offer a micro-to-macro-and-back-again perspective of the problem arena in which you wish to create positive change within. 

The three phases of the Disruptive Design Method: Mining, Landscaping and Building

The three phases of the Disruptive Design Method: Mining, Landscaping and Building

Created as a way for creatives and non-creatives alike to develop the mental tools needed to activate positive change, the DDM approaches creative problem solving by mining through problems and employing a divergent array of research approaches, moving through to landscaping the systems at play and identifying the connections that reinforce the elements of the system, and then ideating opportunities for systems interventions that amplify positive impact by building new ideas that shift the status quo of the problem. This is then cycled through in an iterative way until the outcome is tangible and effective at altering the state of the issue at hand. As Buckminster Fuller teaches, often the smallest part of the system has the capacity to make the biggest change —  and that’s one of the fundamental approaches that the DDM enables: identify the part within the system that you have agency and ability to impact. 

The DDM is an iterative process

The DDM is an iterative process

 Additionally, the DDM includes a 12-part knowledge set that, when explored as a whole, equips anyone with the thinking and doing tools to be a more aware and intentional agent for change. It also has the tools to cycle through the issues and seek out the non-obvious opportunities, designing divergent solutions that build on your unique individual sphere of influence.  

But perhaps most importantly,  instead of avoiding or ignoring problems, this method offers up tools for shifting perspectives that enable one to become more of a problem lover with the ability to dive right under the obvious parts of the issue at hand, avoid laying blame, and instead, identify and uncover the parts of the system that reinforce the issue. In a world where many people see and feel problematic impacts with intensity — the social, environmental, and political issues especially — and then become overwhelmed or disabled by the complexity, we see good-intentioned people disengage from taking action. Thus, I can not understate how powerful seeing problems through the lens of opportunity, optimism, and yes, even a bit of love can be for someone. I want to provide an agentizing effect, a set of tools that enable people to move from overwhelming problems to possible actions; after all,  the world is made up of the accumulation of individual actions of many, you and me included. 

The Origins of the DDM 

When I first started to develop the Disruptive Design Method, it was in part a reaction to the one-dimensional problem solving techniques that I had been taught through my years of traditional education. Back in 2014, as I was finishing my PhD and preparing to launch the UnSchool of Disruptive Design, I knew that there needed to be a scaffolding that would support all the content I wanted to fill this experimental knowledge lab with. Drawing on the years of work experience and research I had to date, I went about iteratively developing and refining the modules from 20+ down to 12 core components of the Disruptive Design Methodology set, a learning system that, once fully engaged with, fits together to create the DDM. 

The 12 core modals of the Disruptive Design Methodology

The 12 core modals of the Disruptive Design Methodology

It’s a ‘scaffolding’ because it's not intended to be rigid and formulaic, but instead it is the support that one needs as they start to develop a more three-dimensional view of the world and adopt the skills of systems thinking, problem exploration, and creative intervention design. I personally use this approach in all the commissions and collaborations we do, like in designing learning systems for Finland and Thailand, and in creating sustainable living initiatives, like the Anatomy of Action with the UNEP.

I, along with my team, have taught the DDM and the core approaches of systems and life cycle thinking to thousands of people all over the world, from teenagers to CEOs, with hundreds of alumni completing our in-person programs and thousands enrolled in our online school. We have seen many different incarnations of the DDM and its tools in action throughout our five years of running the UnSchool and its various programs, and this February, we’re adding another option, a live online training course in the DDM

The world needs more pioneers of positively disruptive change —  people equipped with the thinking and doing skills that will enable them to understand and love complex systems and then be able to translate that into actual change. There are, of course, many tools and approaches for designing change, and the DDM is just one of a wide suite of tools out there. I am an appreciator of many of them, but for me, the reason why anyone should gain an overview of this approach is that it combines the three pillars of systems, sustainability, and design, of which I have not seen an approach yet to do the same. What this all boils down to is having a unique method on hand to positively intervene and disrupt the status quo of any problem arena to ensure that the outcome is more effective, equitable, circular and sustainable. That’s why we always offer equity access scholarships and ensure that people from all walks of life can gain access to these valuable perspective shifting tools. 

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Exploring the 3-Parts of Disruptive Design Method

There are three distinct parts of the Disruptive Design Method — Mining, Landscaping, and Building (MLB) — each is enacted and cycled through in order to gain a granulated, refined outcome through iterative feedback loops.

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The first part is Mining, where the mindset is one of curiosity and exploration. In this phase, we do deep participatory research, suspend the need to solve, avoid trying to impose order, and embrace the chaos of any complex system we are seeking to understand. The tools of this phase are: research, observation, exploration, curiosity, wonderment, participatory action, questioning, data collection, and insights. This can be described as diving under the iceberg and observing the divergent parts that enable us to understand a problem arena in more detail. 

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The second stage is Landscaping. This is where we take all the parts that we uncovered during the Mining phase and start to piece them together to form a landscaped view through systems mapping and exploration. Landscaping is the mindset of connection, where you see the world as a giant jigsaw puzzle that you are putting back together and creating a different perspective that enables a bird’s eye view of the problem arena. Insights are gathered, and locations of where to intervene in the system to leverage change are identified. The tools for this phase are: systems mapping (cluster, interconnected circles, etc.), dynamic systems exploration, synthesis, emergence, identification, insight gathering, and intervention identification.

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The third part of is Building. This is the creative ideation phase that allows for the development of divergent design ideas that build on potential intervention points to leverage change within the system. The goal is not to solve but to evolve the problem arena you are working within so that the status quo is shifted. Here we use a diversity of ideation and prototyping tools to move through a design process to get to the best-fit outcome for your intervention.

The key to this entire approach is iteration and ‘cycling through’ the stages to get to a refined and ‘best-fit’ outcome. Why do we do this? Because problems are complex, knowledge builds over time, and experience gives us the tools to make change that sticks and grows. This cycling through approach draws upon the Action Research Cycle to create an iterative approach to exploring, understanding, and evolving the problem arena.

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The 12-Part Methodology Set

The three applied parts of the MLB Method are based on a more complex Methodology set. This set combines 12 divergent theory arenas to form the foundation of identifying, solving, and evolving complex problems, as well as helps develop a three-dimensional perspective of the way the world works. From cognitive sciences to gamification and systems interventions, the 12 units of the Disruptive Design Methodology are designed to fit together to form the foundations of a practice in creative changemaking. 

You can take the full program at your own pace via our online school here, or if you were to do a certification track, you would get access to the full 12 modules, plus loads of extra content on activating and facilitating change. For the live online program taught by me in February 2020, participants will be learning the core approaches and tools, as well as getting live feedback on the application of it in real time. This makes the program perfect for people with real world projects that they want to activate right now. 

The Foundation: Systems, Sustainability, and Design

The UnSchool is deeply rooted in a foundation of applied systems, sustainability, and design, forming three knowledge pillars that hold up all we do — including leveraging the Disruptive Design Method.  Whenever we teach a program, we always begin with systems thinking as the foundation, as it is one of the most powerful tools that we can use address complex problems. It enables any practitioner to see how everything is interconnected, and systems can be viewed from multiple perspectives, allowing a shift from rigid to flexible mindsets. We also engage with the principles of sustainability through each phase, which for us, means doing more with less, understanding how the planet works so that we can work within its means, and evolving from an extraction-based society to a circular and regenerative one. 

Through the Mining phase, systems boundaries are used to define the problem arenas that one wants to explore. Through systems mapping, research techniques, observation and reflection, all the parts that make up a system and their connections are explored through the landscaping phase, laying the groundwork for exposing unique places to intervene (which is often not where you would intuitively think, based on your starting knowledge in the problem arena).

From this, new knowledge is built from the Mining and Landscaping phases, which forms the foundation for the Building phase — rapidly designing divergent and creative ideas to intervening in the problem arena. Any problem from small, hyper-local concerns to massive global issues can be explored and evolved through this MLB Method. And, because it’s equally a thinking and doing practice, it can be adapted and evolved based on any problem. The core of the approach is always systems, sustainability, and design.

Activating change 

At the UnSchool, we approach making change as a state of being; we believe that being change-centric is a way of defining a life agenda, finding purpose, and setting the tone for how you live and contribute through your life and work. We all have the power to affect positive social and environmental change in and through everything we do, from the things we buy to the conversations we have and the kind of work we do. This change-centric approach is by all means a cultivated one in which you have to work at wanting to make change. Because truly,  it’s not always easy; in fact, trying to make change can definitely hurt sometimes — and frankly, it often requires some measure of failure along the way. How would we have evolved as a species had we not experienced millions of years of failure and accidents? Allowing the space for failing early on creates better, stronger results later. In saying this, it should also be noted that change is one of the easiest things to make happen... if you have the right tools and resources, which are built into the DDM. 

So, if you are keen to learn this, then join our live online Masterclass in the Disruptive Method with me this February >

What you will learn from taking a Disruptive Design Workshop 

LOVING THE PROBLEM

Many people avoid problems, which means that they never truly understand them. By learning to love problems and see them as opportunities in disguise, you will develop an open mind that thinks differently. This is all about being curious and trying to understand something before you attempt to solve it! The more curiosity you can foster, the more things you will uncover about the world around you. 

SEEING RELATIONSHIPS 

Everything is interconnected, and actions create reactions. Being able to see the relationships that make up cause and effect are part of any good problem solvers tool belt.  The content of the DDM is designed to foster systems perspectives as well as deep identification with cause and effect relationships. 

PERSPECTIVE SHIFTING

The ability to see the world through other people's eyes is critical to building resilience, empathy, and leadership skills. We will uncover how to constantly reflect and explore the world from diverse perspectives, overcome biases and be able to put yourself in the shoes of others to understand why people think or behave differently to you based on their own life and learning experiences. 

COLLABORATION

Respectfully and successfully working with others, despite differences, is critical to creativity and leadership skills. The goal is to encourage people to see that diversity in collaboration is just as important as agreement, and that coming to a consensus can be achieved in many different ways. Many of the tools we teach, such as systems mapping can be used as brilliant collaboration tools, so you gain incredible opportunities to foster effective collaboration. 

Held online over 4 weeks in Feb 2020, with 2 classes per week, we have designed this small group live online training program to ensure you can fit this into your regular life and maximize your learning experience. This live online training is perfect for anyone wanting to gain valuable insights into activating systems change through the Disruptive Design Method, as well as learning tools of problem loving, circular systems design, systems interventions, and creative problem solving.

Places are limited, so apply now!

Alumni Zoë Palmer: Environmental Impact Assessment & Future Change

Zoë Palmer

We first met Zoë, an environmental scientist and “people person”, at our Cape Town Fellowship in May 2018 and most recently we reconnected when she came as a co-host for our Kuching Fellowship

Zoë feels at home interacting with others and believes in putting this social skill to work — as evidenced by her decision to join us at the Kuching Fellowship. We recently talked with Zoë to find out more about her new projects, how her first UnSchool experience helped her activate her changemaking abilities and what she sees as being important for activating change.

Introducing Alumni Zoe Palmer!

Introducing Alumni Zoe Palmer!

Can you give us an introduction to yourself and your work?

I’m originally from a small academic town in the Eastern Cape Province of South Africa called Makhanda (formally Grahamstown). I’ve been living in Cape Town for the last six years, after graduating from Rhodes University in 2013 where I studied environmental science and economics. As a young graduate, I was fortunate to find a job quickly at global engineering consulting and advisory firm, Aurecon, as an environmental scientist. 

I spent the last five years there, working on environmental impact assessments and embedding change in the organisation through design thinking. In July 2019, a five year itch pushed me to resign and find something new to do. Just two months in, I’m still figuring what that means, but I guess the central theme is trying to leverage the opportunities I’m given through my social networks to challenge big lumpy systems by making my way in, and/or connect others to opportunities they might not have without a supportive network.

What motivates you to do the work that you do?

In South Africa, every day I wake up it feels like there is work to be done. The legacy of Apartheid still lingers 25 years on, sometimes from a social perspective (e.g. racism), sometimes from a spatial perspective (e.g. in Cape Town the most marginalised communities spend roughly 45% of their income on public transport that doesn’t function properly). Every global challenge we face as a country is underpinned by the triple threat – high levels of inequality, poverty, and unemployment. 

As someone who has grown up with the privilege of feasibly earning in the top 2% of the country (±>$1200 per month) at the age of 28, it’s easy to get frustrated with the system and want to escape — it’s what so many people do. 

However, there’s a strong pull for me to stay, which is increased every time I hear a creative new way that people are responding to their own challenges.

How did you find out about the UnSchool, and what motivated you to come?

I think it was 2016 when I first came across the UnSchool through the discovery (random Google search) of the illustrated Circular Systems Design handbook. At the time, I was just starting to learn about designing for innovation and was searching for more. The handbook resonated with me, so I quickly followed Leyla and The UnSchool on every platform and continued passively seeing what was happening on the other side of the world via my newsfeeds. 

As soon as I saw the call for applications to attend the Cape Town Fellowship, I knew I had to be there. I couldn’t afford the fees myself, so I asked my company to pay for it — applying via cartoon. and I’m extremely happy that they agreed!

The Cape Town fellows and UnSchool Team

The Cape Town fellows and UnSchool Team

What was your experience at the UnSchool like?

It was quite unlike anything else I’ve ever been a part of. It was challenging, but encouraging, emotionally draining, but fun. It was inspiring and useful, especially in the role of a sparking some serious self-reflection. 

Being a facilitator, I most admired the way in which the experience was designed to create a safe and open space to challenge very deep, messy social systems like gangsterism, societal divides etc. Despite long and tiring days, we were kept sustained with delicious food throughout the week – there’s an art behind managing people’s hunger and energy levels, and it was nailed.

I’m sure I could go into far more stories about my experience, but nothing would capture it as beautifully and concisely as the video that was created.

What was the main take away you had from coming to the UnSchool?

I learnt many things from the different individuals in the group, and about designing workshop experiences. I think the key thing I learnt from the information taught was the concept of designing to disrupt a system vs designing for innovation. I think designing for innovation can be a great thing if you’re coming up with human-centric solutions to problems that affect the lives of many (especially those less fortunate than you), but often the process is heavily weighted on its role for making a company more money. 

I also always felt like sustainability was an added element to it – like a side optional feature; the Disruptive Design Method, however, embeds this in its core. I also really appreciate the level of responsibility introduced through learning more about unintended consequences and cognitive biases, etc.

Tell us more about your initiative(s), and how is it all going?

I’m working part time for the University of Cape Town (UCT) under the Vice Chancellor’s Futures Think Tank. Tertiary institutions are under pressure globally to change, and this is amplified in South Africa by student protests regarding fees and access from the last few years. UCT started questioning how they could better respond to change, and quickly learnt that they needed to take a leading role in changing the system, not just responding. 

My colleague, Abbas Jamie, and I were appointed in July 2019 to help the Futures Think Tank gain some traction and turn the thinking into action. We’re doing some agitating ground work this year, with the hope of creating something, like a multidisciplinary network of change agents across the university, that we can train up and use to catalyze change within the existing system. We recognize that it’s not an easy task, but we’re currently testing the waters and there’s some widespread support.

Zoe and her colleague Abbas Jamie

Zoe and her colleague Abbas Jamie

One of the projects that creates a neat centrepiece between my old job and my work with UCT is a design process that we rolled out with the Higher Education Facilities Manager Association (HEFMA). HEFMA is a network that connects 28 universities across Southern Africa via the facilities managers, i.e. the people who shape and manage the infrastructure on the campuses. At the HEFMA conference last year, a question was posed to the audience asking how they could ensure university campuses were more mindful of sustainability and the possible smart/tech solutions available to managing facilities. As a team from Aurecon, we designed four workshops over a year to carry this question and work towards a sustainability plan for each university. It was great to see how the process showed the importance of human-centric design in the layout of the precincts, along with the importance of sticking with a problem long enough to love it. We also challenged the notion of solving only a water, energy, or even waste problem, by demonstrating the business case for solving multiple problems with an integrated solution. I sound like a solid consultant here now, but I’m hopeful that it will lead to better designed campuses – and less waste!

The design community in Cape Town is bustling and very mixed. The city held the World Design Capital title in 2014, and has recently become part of the UNESCO Creative Cities Network. Finding my way in as an outsider has been really interesting, and I’ve really enjoyed the approach that Open Design Afrika is taking in terms of changing the narrative of design as an ecosystem of products and things and fame and exclusivity, and rather demonstrating how the principles can be applied to everyday life, and that wherever you come from you can use design to solve problems for your basic needs. I’m supporting ODA a bit in the run-up to the Festival happening in October 2019. I love the feature that they’ve held free entrance to the main events ensuring accessibility, and also the way they promote the importance of the makers community. This year they’re also introducing a new concept called the Wetopia Academy in Cape Town, which brings together a range of “city-making” stakeholders. 

How did the UnSchool help you start/evolve it?

The UnSchool Fellowship was mostly a personal development process for me. It unearthed a way of thinking that I hadn’t found anywhere else, and the global connections made me feel less alone. The network introduced me to a whole world of cool new ideas, like the Disruption Innovation Festival and Ellen MacArthur Foundation, which inspired me to start looking for other opportunities in South Africa, and where they don’t exist, to create them.

How have you amplified this change you do in the world?

So far it still feels like I’m trying to work out what change I’m trying to make before trying to amplify it too widely, but I guess the easy reach is the mentoring I’ve been doing over the last four years. I feel that it’s all good and well for me to do something as an individual, and great if I can influence someone else to do the same. But what if I can spread it wider and teach what I’ve learnt too? 

I volunteer for two mentorship groups, Great Girls and the Allan Gray Orbis Foundation, who both focus on youth groups. Great Girls focuses on high school girls (roughly aged 16-18) from two disadvantaged areas in Cape Town (Lavender Hill and Belhar) and teaches these groups the skills necessary to find meaningful employment after high school. We focus on female empowerment, getting into tertiary institutions, gaining skills for interviews etc, as well as skills that aren’t taught at schools in South Africa – introductions to basic budgeting, tax, and labour law. The Allan Gray Orbis Foundation has a bigger reach and focuses on developing high potential learners across the country to one day become entrepreneurs, hopefully contributing to job creation in the long term.

How can people engage with, support, or follow your work?

Directly is probably the easiest way. I’ve created a website at www.palmerish.com which has direct contact information and social media links. I’m hoping to share more stories on Medium in the near future about my projects

Any other thoughts you want to share?

Seeing as it was a one-off occasion, it didn’t really fit above as an initiative, so I might as well share it here… In May 2019 I was asked back to my high-school (that offers design as a high-school subject) to serve as their Designer in Residence. They wanted to know more about Disruptive Design! I knew then that it would be the perfect opportunity to team up with Tim Leeson, who was a fellow with me, and together we taught eight 45-minute lessons to students of varying ages. It was a fun and hopefully inspiring session where we introduced the basics of systems thinking and designing for change. I hope we managed to influence some of the younger learners to take design up as a subject!  We started each session with this video, which although a bit dated now, captures an important message about realizing the role you can have in designing the future.

Zoe and fellow Nehaa at the end of the wonderful fellowship week in Kuching,

Zoe and fellow Nehaa at the end of the wonderful fellowship week in Kuching,

The UnSchool Kuching Fellowship Recap

UnSchool Fellowship Number 10 happened in Kuching, Malaysia on the island of Borneo between the 17th and 23rd of November, 2019. The Kuching cohort included seventeen fellows from nine different countries (meet them here). Read all about the incredible adventure into all things systems change over on our fellowship blog >

Alumni Lourdes Martinez: Strategy & Innovation for Change

 
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Lourdes Martinez

Lourdes, a designer from Peru, has come to the UnSchool a couple times, first joining Emma in Denmark for the Post Disposable Workshop, then Leyla in Portugal for our Educator Training on the CO Project farm. She also featured her work during one of the 2018 DIF sessions, as it is both fascinating and inspiring. We asked her to share her work and insights gleaned from the UnSchool with us.

Hi Lourdes! Can you give us an introduction to yourself and your work? 

I see myself as an abstract human trying to create a positive impact in the world. Human-centered design and sustainability are both parts of my retina. Ah, and my closer buddies call me Lou or Lulu. 

Currently, I co-lead (along with two partners) Amable, a Strategy and Innovation Consulting Firm. In Spanish “Amable” means kindness; still, many relate the name to love ( ̈amable ̈ means lovable too). 

At Amable, we design digital and non-digital solutions for our clients using human-centered methodologies like Service Design and UX, which, combined with other frameworks like Disruptive Design or Systems Thinking, giving us the chance to enhance our users’ lives the Amable way. 

But more important than any of methodologies we use, the core and most important part of Amable is the 26 amazing humans, aka “Amablitos”, who work with us. It's because of them that Amable can accomplish its most important mission: make the world more Amable. 

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What motivates you to do the work that you do? 

Change. This can be done in many ways — for example, by changing the mindset of people in a corporation, many of whom have worked for years (or even decades) without ever interacting with a client on a face-to-face basis. Enabling a way for people to connect by involving them in some rich human-centered and qualitative research sensibilizes them and completely changes the way they make decisions. 

Motivational bonus: having fun along the way and singing some bachata (or maybe reggaeton)! 

How did you find out about the UnSchool, and what motivated you to come? 

Google made the match! And I am so thankful. I was actually looking for alternative education related to sustainability and design, and I found the Post Disposable Workshop in Denmark last year. What can be more fun that learning what to do with trash?  

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After that, I was part of the Ellen MacArthur Foundation’s DIF Festival as a featured speaker with other UnSchool Alumni, and a couple of weeks ago, I attended the Educational Program in the CO Project Farm in Portugal (this was an out-of-this-world-experience). 

Lourdes with the Educator Training team on the CO project farm

Lourdes with the Educator Training team on the CO project farm

What was your experience at the UnSchool like? 

Bold! The UnSchool team not only gives students unique tools, they also help every student in a very customized way to learn how to self-assess themselves. Once you start to know yourself, your strengths and your flaws, everything starts falling into place. Trust me, somehow it just happens. 

What was the main take away you had from coming to the UnSchool? 

Inspiration, always. I’ve been to two separate and very different UnSchool programs, and every time I come back home, I do it with a big smile, with lots of hope, and with a ton of ideas of what to do next. 

Tell us more about your initiative(s), and how is it all going? 

We ́re very happy with what Amable as a firm and as a community has accomplished. We are giving a particular importance in education, as it ́s vital for all Amablitos to receive constant training and learn from each other. Also, leadership, teamwork and humility are qualities we encourage. 

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How did the UnSchool help you start/evolve it? 

The UnSchool has helped in two particular ways. First of all, methods like Disruptive Design are tools most Amablitos know by now, and they apply them in different contexts and projects. For me, it's a game changer as it can be used for different purposes. 

On the other hand, the experiential and instinctive way of teaching is something we have replicated in Amable. For example, by doing a team-leadership exercise like cooking pizzas from scratch. Or even with simple practices like sharing how grateful you are with someone you work with. 

How have you amplified this change you do in the world? 

I believe amplifying change is something you seek everyday. Positive change can be seen even if you make someone smile, for a second. 

Now, my main sphere of influence is Amable, and as long as there is at least one Amablito trying to design a better world, I can put a check to this question. 

How can people engage with, support, or follow your work? 

Just send me an email, and if you ́re around Lima, I will be more than happy to have a nice Peruvian coffee. You can also find us in the digital world at amable.com

Any other thoughts you want to share? 

Sometimes small changes can totally improve your perspective in life — for example, being thankful every morning for having a new chance for making a kinder world. It doesn't matter if it's either through design, or just smiling to someone else. 

Exploring Our Digital Footprint

 
A special report on exploring our digital footprint

A special report on exploring our digital footprint

 

In case you missed it, last week we shared that we had invited investigative journalist Laura Secorun to research the digital footprint of our communication strategy. The UnSchool is always looking at the ways we engage and interact with our own community, and the greater community of the world in general. One of the goals for the research that Laura did was for us to take a look at our own practices and apply changes where necessary and feasible to have more intentionality with our communication practices.

We attempt to lead by example in all aspects of our work, and our digital footprint is no exception. For us, we are using the term ‘digital footprint’ differently to how it has been used so far to describe the data we leave behind as we use the internet. We are connecting it to the ecological footprint methodology which looks at the impact of our individual and collective actions on the planet. The report explores the social, economic and environmental impacts of the main social media and communication platforms that we use to run the UnSchool.

The outcome of the report provided by Laura is that we have made a few transitions with the platforms and communication approaches we use. Leyla has written a sustainable communications policy and we will continue to explore and adapt the things we do online.

Response to the Report

What we do internally

We have moved the majority of our communication over from WhatsApp to the more privacy-conscious Telegram. We are also reviewing our online storage, going through the many many folders and drafts we have and mass deleting and decluttering, keeping only current working files and archiving completed projects via physical hard drives. The less space we can take up digitally, the better — so we’re taking on a minimal mindset when it comes to file storage!

 
 

We are also reviewing ways to transition out of Google, with a couple options that have servers hosted in more privacy-conscious countries. This will be a bit of a longer process, as the Google system is optimized to be integrated into so many parts of an organization's systems — what makes them convenient and easy to use also makes them complicated to divest from. Like many small organizations, we use the Google suite for email, presentations, project planning, spreadsheets, documents, storage, and calendar management. Finding a service that efficiently and beautifully replaces these functions with a minimal environmental impact and positive social benefit might take a bit more time, but we’re committed to finding a great solution (and always open to suggestions!).

As a general practice, we use our tech as long as possible and repair it when needed. Our friends at iFixit.com are great support in this, as are local repair companies in our own cities as well. Leyla has a Fairphone, which is available to her region, and the rest of us are crossing our fingers for it to become more widely accessible.

 
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We also make sure to pay people fairly and promptly, have a region-specific and needs-based scholarship program, and continue to re-examine the way we conduct business on a regular basis, adjusting as we learn new information and as more options become available. We have always avoided paid advertising and will continue to find new ways of connecting with our current and future community in ethical and sustainable ways.

What we do externally

Our primary external digital work consists of connecting with alumni and promoting programs. We have a diverse, global and incredibly talented alumni pool from both our online and face-to-face programs — there are thousands of you now! Being such an international group of changemakers, we depend on the internet to supply digital programming (via Thinkific for our online school, which we are happy came out looking good in the report!) and to support making connections between each other.

We have been relying on Facebook and Instagram for community interaction, but in part based on this digital footprint report, we are making a transition out of heavily engaging with these platforms and invite you to come along with us.

 
 

While we will continue a low-impact engagement on FB, IG, and Twitter (once a week, unless we have an important announcement), we will be moving most of our communications with you all to LinkedIn and good old fashioned email. The professional upskilling focus of LinkedIn is more suited to what we are looking to achieve and support, and it gets us mostly out of Zuck-world. Email means we are talking directly to you instead of via a third party platform, and we use Squarespace for email communications, which also came up good in the report.

From now on, you can find us most often at the following places:

unschools.co — best place to apply for new programs (all of 2020 is up now!)

online.unschools.co — all our digital courses, books, games available 24/7!

UnSchool LinkedIn Main Group — your go-to for all things UnSchool

LinkedIn Creative Systems Changemaker Group — join the 1200+ members already there!

UnSchool Journal — our main email to you, with a weekly journal and updates

If you are pursuing certification in one of our three certification tracks, you will have an invite to a private LinkedIn group for connecting with other trackers. If you are signed up for the program and haven’t received an invite, send an email to emma@disruptdesign.co to get in.

We’re looking forward to this lighter weight digital life, and hope to see you on LinkedIn!

The Internet Is Physical: Our Digital Footprint

What I Learned Researching the UnSchool’s Digital Footprint
SPECIAL REPORT BY Laura Secorun


A few months ago, the UnSchool asked me if I would like to research the impact of their digital communication strategy after taking a workshop and discovering the holistic perspective of systems and life cycle thinking and considering how this could be applied to the digital world in which I work as an investigative Journalist. I jumped at the opportunity, not just because I am an investigative journalist who loves digging up facts, but also because I am an Internet addict.

I try my best to be a conscious consumer: I don’t eat animal products, steer clear of fast fashion and regularly juggle piles of loose produce to avoid using plastic bags. Yet I still stare at my computer screen for hours on end, without much knowledge of the consequences of my online habits.

The UnSchool’s project helped me realize that, as much as it feels like it when I’m bingeing Game of Thrones, the internet is not an alternate universe. The internet is very much physical, with similar impacts as other consumption choices. What appears to users as ethereal is actually a vast material infrastructure connected across continents and oceans by cables. Each video, picture and tweet is created with devices that require the mining of rare earth minerals or stored in servers that guzzle up the worlds electricity supply. 

According to International Telecommunication Union, the ICT sector is currently responsible for 2% of the world’s total greenhouse gas emissions – equivalent to the aviation sector. Swedish researchers believe that, by 2030, this number could reach 23%.

 
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The internet isn’t very democratic either. Autocratic regimes around the world control what their citizens do online by blocking websites, like China does to Wikipedia, or creating barriers to access, like Uganda does by taxing social media services. Even in democratic nations, the majority of us operate online through platforms owned by a handful of immensely powerful for-profit companies that often abuse their power. YouTube, for example, was recently fined a record $170 million to settle allegations by the Federal Trade Commission stating that the platform illegally collected personal information from children without their parents’ consent and then used it to target ads for said minors across other Google services.

As a consumer, however, it’s very difficult to untangle this mesh of negative externalities. For one, you need to understand the technology underpinning our digital lives. Carbon footprinting alone depends on a myriad of factors including type of content, platform chosen, efficiency of both network and servers as well as the type of energy used to power them —  be it fossil fuels, nuclear or renewables. Online video, for example, is extremely carbon dense, making up 80% of the world’s data traffic. So, YouTube is bad, right? Well, not so fast. A compressed video playing on a phone and viewed on YouTube, whose servers are largely powered by renewable energy, produces significantly less emissions than an HD video played on a desktop computer from Netflix’s servers, which uses only 17% renewable energy.

 
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Even when the technical specs are easy to compare, most platforms operate internationally, and the socio-political consequences of their policies can vary wildly depending on the context. In my home country of Spain, Facebook is yet to be involved in any political scandals. But in Myanmar, where a military campaign of ethnic cleansing has forced over 700,000 Muslim Rohyinga to flee their homes, the UN found Facebook played a “determining role” in spreading misinformation and hate speech that led to violence.

Combine all of the above with the breakneck pace of tech innovation and a tendency to idolize Silicon Valley entrepreneurs and what you get is consumer apathy.

Yet just because our digital lives are complex doesn’t mean we can’t navigate them in a more empowered and sustainable way. To get you started, here are some of the key lessons I have learned during my time researching the UnSchool’s digital impact.

If you are not paying, you are likely the product

Whenever you use an online service for free, worry about your privacy. Facebook and Google don’t sell your personal data because they are trying to be evil — they do it because it’s their business model. In 2018, they made $55.8 billion and $136 billion in revenue respectively, mostly from targeted advertising.

 
 

Ads are not fundamentally bad, but providing detailed profiles on millions of users to un-vetted third parties who can then monitor their behavior in real-time is an enticing proposition for undemocratic agents. That’s how Facebook ended up allowing Cambridge Analytica to harvest data on millions of unwitting Americans. When the Federal Trade Commission (FTC) investigated the issue, they found the company had repeatedly violated a 2012 order barring Facebook from deceiving users about its privacy practices.

If privacy is your concern, you may want to consider divesting from companies whose main product is your personal information, and instead, try alternatives like MeWe for networking, DuckDuckGo for search, ProtonMail for e-mail and Signal or Telegram for texting. You can find more of these recommendations in the report that I wrote for the UnSchool (which will be published here in the next few weeks). 

Silicon Valley reaches far beyond Palo Alto

We have all seen images of Silicon Valley’s famed startup offices, featuring ping-pong tables, juice bars and in-house yoga. The world’s biggest tech companies, however, also sub-contract people around the world, often to manufacture their devices and moderate their content, yet their working standards are a far cry from those of HQ employees.

Recently, dozens of Facebook and Twitter sub-contracted moderators have come forth to complain about their terrible work conditions, in the United States and also India and the Philippines. As exposed by the documentary, The Cleaners, these workers are exposed to extremely traumatic imagery, with little to no psychological support, leading to PTSD and depression.

To ensure you don’t condone forced or unsafe labor, consider researching the conditions in which your gadgets are manufactured  (news reports are a good place to start) or how your content is policed, and then decide if you wish to continue to use platforms that systematically put their employees’ health on the line.

The cloud is made out of carbon

Cloud storage may save trees from being logged for paper, but that doesn’t make it carbon neutral. According to Justin Adamson, a Stanford graduate in Atmosphere and Energy Engineering, storing 100 gigabytes of data (about 100 average movies) in the cloud each year would result in a carbon footprint of about 0.2 tons of CO2 (based on the U.S. electric mix) — the equivalent of flying from New York to Los Angeles.

So if you want to safeguard your files in the most carbon efficient way, consider using physical hard drives. You can also opt for other cloud storage options or web hosting services like Ionos that are powered largely by renewable energy. Get into the habit of regularly de-cluttering your digital closets, ensuring there are no useless apps, redundant back ups or old movies that can be permanently erased to lighten your carbon footprint.

Your smartphone is not that smart

Phones use less electricity than computers, so it’s environmentally efficient to use them to answer e-mail and read the news. But when it comes to their manufacturing, phones are major polluters.  According to a study from McMaster University, by 2020 the ecological footprint of smartphones alone will surpass the individual contribution of desktops, laptops and other displays – largely because of the mining of rare materials needed to build a new device.

The problem is that smartphones also have a much shorter life cycle than the rest of devices. So try to keep your current phone for as long as you possibly can, and if you can not fix it, dispose of it responsibly – e-waste is incredibly hazardous and often not recycled. If you have to buy a new one, prioritize ones that can be easily repaired and check the “GreenPeace Guide to Greener Electronics” (Fairphone and certain Apple products lead the pack).

New is not always better

The tech sector is brilliant at marketing new products as upgrades and must haves, but that’s not always the case. The same study that exposed smartphones’ ecological footprint found that, on average, new models with larger screens have a worse carbon footprint than their smaller predecessors.

Disrupting an industry can also disrupt ecosystems. Blockchain technology has long been hailed as the answer to many world’s biggest trust issues, including ethical finance, fake news and electoral fraud. But such a change may come at a massive environmental cost, particularly when it comes to mining cryptocurrencies. According to a paper published on Joule, a scientific journal for energy research, the annual carbon emissions associated with the creation of Bitcoins alone are close to those of countries like Jordan or Sri Lanka. Some even claim it is the new oil.

 
 

It’s not all bad

The Internet is not going to single-handedly push humanity to mass extinction. E-mail saves trees, video conferencing saves car and flight miles, and the economic benefits of free access to information are virtually incalculable. The Global e-Sustainability Initiative even says innovation in communication technology could lead to emission reductions in other industries, amounting up to five times the size of the ICT’s carbon footprint.

Sustainability is always a trade off and the same holds true for our digital sources. As mentioned previously, Facebook and Google may be actively undermining the free market, and the FTC is currently investigating them both for possible antitrust violations. Yet Facebook and Google are also exemplary leaders when it comes to promoting environmental sustainability in the tech world. The first is the largest corporate purchaser of renewable energy in the world and the latter has been powering 100% of its global operations with renewables since 2017.

The key to navigating this maze is staying curious. As an individual, take the time to track your habits, read news about the industry and make sure to support platforms that act in accordance to your values. As an organization, think of following the UnSchool’s example. Do an independent audit on the impacts of the tools and processes your team uses and then set up new policies to align your online actions with your sustainability goals and ethical values.  

Each small action counts. So instead of rushing to share this article on social media, consider going for a stroll instead. The planet will thank you for it, and I promise I won’t be offended. 

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Next week we will release the report Laura wrote, along with the actions we are taking at the UnSchool to address our digital footprint.